All these fancy words…in a nutshell!

Social innovation, creative industries, societal challenges, subsectors – these are all fancy words, but what do they mean?

Well, first of all, these are going to be the key words during the next few months and you will probably come across them on a regular basis on this blog. So why not explain them briefly?!

Social innovation is a process to formulate solutions for societal challenges – such as food, water & energy supplies, climate changes, ageing society, health; you name it – by means of new strategies, concepts and ideas. The key in social innovation is however Co-creation, working together and utilizing creativity. Out-of-the-box thinking is the main input for new types of solutions. This is where the Creative Industries enter the stage.

Creative Industries is an umbrella term for anything that has, in one way or another, to do with creativity and entrepreneurship, out-of-the-box thinking, networking, talent and skills – you see, it is a broad field we are operating in! This is why the Creative Industries can be divided into different subsectors, such as music, design, fashion and visual culture; these subsectors are to be combined with societal challenges in order to develop sustainable and new solutions for social problems.

During the next couple of weeks, we are going to focus on one societal challenge and one subsector and will bring representatives of these parties together to brainstorm, to think out-of-the-box and to create solutions.

Not so easy to put all these fancy words in a nutshell! But here’s some literature we recommend on this topic:

Social innovation: what it is, why it matters and how it can be accelerated by Geoff Mulgan with Simon Tucker, Rushanara Ali and Ben Sanders for the Oxford SaÏd Business School. Have a look at this working paper here http://eureka.bodleian.ox.ac.uk/761/1/Social_Innovation.pdf

GZM

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