Social innovation is…… eh, yeah.. what is it exactly?

That’s a good question! As you can see from our logo, the Bridge Research Agency strives to connect creative industries with social innovation. But somehow, we failed to go a bit more into detail on what social innovation is all about! Therefore, some enlightment into the topic will be presented below.

According Geoff Mulgan, an expert on social innovation, social innovation includes “innovative activities and services that are motivated by the goal of meeting a social need and that are predominantly developed and diffused through organisations whose primary purposes are social”. In other terms, you can think of social innovation as a process to help the needs of society by utilizing creativity, thinking out-of-the-box and working together.

Even though this might sound complicated, the concept itself is relatively simple and has been brought forth by society for society to fix, help and contribute to societal issues or society in general. Therefore, examples of social innovation can be found throughout our modern-day society, just think of high schools, kindergardens, healthcare and the fair-trade concept!

But there is more! Not only does society benefit from social innovation, it has also proven to stimulate economic growth, as 50-80% of economic growth comes from innovation and knowledge. Due to this success, various fields such as social entrepreneurship, community development, design and public policy are becoming more interested and involved in social innovation.

Now that you’ve read this, it might just sound too good to be true. Even though creating sustainable, creative and innovative solutions is difficult, it can, and more importantly, has been done before! As our project relates to this subject, you will be sure to find more on this topic and how to generate social innovation in our next posts.

So stay tuned!

Tessa.

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