One Third

While conducting research for best practices that combine visual culture with our societal challenge which is food waste, I have come across this project by the Austrian photographer Klaus Pichler.

One Third is a project on food waste and is a series of rotten food still lifes. Pichler not only focuses on the individual wastage but also draws attention to globalized food production and waste. His work is inspired by a study about food waste published by the Food and Agriculture Organisation of the United Nations, which announced that one third of the world’s food supply end up as waste.

The series of photos show arrangements of decaying food as “classical still life” with a black background, enabling to rivet on the details of each rotten produce – be it pineapple, meat, watermelon or any other kind of perishable food. These still lifes are also accompanied by a profile, clarifying the place of production, cultivation method, transport distance and means of transportation as well as the carbon footprint.

This impressive project is a great example of combining visual culture and the social issue of food waste; it provokes a mixture of disgust, fascination and alarm – it definitely gained my attention and made me more aware of this societal challenge! It is simply amazing!

What do you think of this project?

 

This slideshow requires JavaScript.

All pictures are taken from http://www.kpic.at

For more information about this project, please visit the following link:

http://www.kpic.at/index.php?option=com_content&view=category&layout=blog&id=45&Itemid=88

 

GZM

Advertisements
Tagged , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

stayhealthyandkeepsmoking

The greatest WordPress.com site in all the land!

StaySurprised

Like, hate, share, criticize or enjoy. It is there to be discussed.

,

A writer who designs & a designer who writes

Broadside

Smart and surprising

Rasmus Keger

Through the eyes of Rasmus Keger

De quelle planète es-tu?

Ramblings of an American frequenting Paris.

The Hungry Artist

A blog about healthy cooking and eating with kids.

Cengiz Erdal, Ph.D.

Assoc. Prof. Dr. on Public Relations & Advertising

Moment of Clarity

Stay Hungry. Stay Foolish. Stay Awake.

words are pictures too

thoughts on visual perception, communication, and the growth of a global visual culture.

Rapid Innovation in digital time

Accelerating Innovation in harmony

Social Innovation Notes

Exploring the topic of social innovation

The Creativity Guru

Your Source for the Science of Creativity, Innovation, and Learning

Creating A Visual Culture

A Painter Works At A Church

Discard Studies

Social studies of waste, pollution & externalities

Love Food Hate Waste - Blog

The blog for food lovers who hate waste.

%d bloggers like this: