While conducting research for best practices that combine visual culture with our societal challenge which is food waste, I have come across this project by the Austrian photographer Klaus Pichler.
One Third is a project on food waste and is a series of rotten food still lifes. Pichler not only focuses on the individual wastage but also draws attention to globalized food production and waste. His work is inspired by a study about food waste published by the Food and Agriculture Organisation of the United Nations, which announced that one third of the world’s food supply end up as waste.
The series of photos show arrangements of decaying food as “classical still life” with a black background, enabling to rivet on the details of each rotten produce – be it pineapple, meat, watermelon or any other kind of perishable food. These still lifes are also accompanied by a profile, clarifying the place of production, cultivation method, transport distance and means of transportation as well as the carbon footprint.
This impressive project is a great example of combining visual culture and the social issue of food waste; it provokes a mixture of disgust, fascination and alarm – it definitely gained my attention and made me more aware of this societal challenge! It is simply amazing!
What do you think of this project?
All pictures are taken from http://www.kpic.at
For more information about this project, please visit the following link: