Stand out from the crowd!

Today me and my group mates went on a fieldtrip to Rotterdam. We visited three different creative areas, which were very interesting to see. To be honest, Rotterdam has never been my favorite city, but this day has got me see the city in a different light. It made me see there are a lot of creative open spaces, which create a nice atmosphere throughout the city.

At the end of the day, we went to the street which is called the ‘Witte de with straat’. Within this street a lot of different shops,  can be found. Which is so interesting is the fact that 10 years ago, the street had a really bad reputation. A lot of drugs deals and prostitution was happening in and around the street. This changed during the past few years, since the creative shops, clusters and museums were arising in the street, which attracts a lot of different audiences.

One creative cluster we visited today in the Witte de with straat was called ‘WORM’. ‘WORM’ is an cluster in which a lot of different things are happening; there is a music studio in which artists from all over the world can record their music, they have unique, old equipment there, which makes it very special, they are making their own instruments out of wood, there is an office space which is set up really creatively to increase the capacity of the area, there is a cinema, a space where events can take place, a bar and a shop where people can buy music records, books and dvds. But, what I found most interesting is the fact that they re-use materials to decorate the space. They have used old airplane chairs from a Japanese plain for the cinema and decorated the wall and the ceiling of the area with the window frames of the airplane. Furthermore, the toilets are made of old milk containers. Interesting huh!? That’s what I thought and it looked really unique and creative!  These were just examples and there is many more to check out. I think it is a really nice concept they use in which they stand out from other clusters and by doing this they even think about the environment at the same time. So try something new and stand out from the crowd!

X Kim

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