As you all know by now (I hope), our project is about finding creative solutions to societal challenges and problems. Today, I would like to write about a project that does the same thing and has become very well-known over the previous years. It challenges people to do something collectively in order to raise awareness (and money) for a certain problem. Do you already have idea what it is when I say it is related to November?
Exactly, Movember. The concept is rather simple: The challenge starts on the first of November with thousands of clean shaven men, who will let their moustaches grow for the next 30 days. The aim is to seek sponsorships for these efforts in order to raise money for prostate cancer research. Why is this project successful? Because In 2011, Movember raised $126 million in 14 countries! Pretty succesful in my opinion!
Below you can find a video with Adam Garone (co-founder of Movember):
“Movember—the growing tradition for men to sport a mustache during the month of November to raise awareness of prostate cancer—will soon be on the tip of everyone’s tongue—or lip rather. ” Los Angeles Magazine