With only 18 working days left before the Christmas holidays start, it’s time to slowly wrap up the project! So before we do this, we would just like to give you all a little update on the progress we have made with our project.
Last week Thursday (22nd of November) the members of the Bridge organised two creative network sessions that aimed at creating social innovation. However, as social innovation is a process that evolves over several years, we only created a start for solving, partially solving or contributing to creating awareness for problems within the food sector. We did this by bringing people together from two completely different sectors, in which they cooperated to form innovative ideas or concepts for the problems within the food sector.
Within this experiment the members of Bridge tried to stimulate innovative ideas by using three different methods;
- The ‘creative market session’ technique.
This technique is described as follows: “Informal but purposful network event. Creative person “meets” business person or how the obvious contradictive worlds of culture and economy meet one another, get to know each other, inspire each other and start to work together”. The members of Bridge did this by inviting stakeholders from both the visual culture and the food sector.
- Test the effectiveness of different forms of input.
The members of Bridge applied a verbal form (power-point presentation with facts, fact cards and written case studies) of input in the session concerning “Food, Health & Lifestyle” and a more visual form (presi-presentation with videos and pictures, picture cards and movies as input for the case studies) of input in the session concerning “Food, Agriculture & Production”.
- Test the relation between creativity and the environment.
The members of Bridge made a distinction between two session environments; a more formal and a more creative environment. The formal session (“Food, Health & Lifestyle”) was held in a conference room and the more creative session (“Food, Agriculture & Production”) was held at the “performatory”, which is a room designed in a more creative way. Both sessions were held at the Academy for Leisure, Breda.
At the moment, the previously mentioned methods are being evaluated by use of observation notes (from our perspective) and evaluation forms (the participant’s perspective).
As a result of the experiment, both sessions came up with great initial ideas! But as these ideas are not concrete enough yet, a second session will be organised in week 50. In this second session, Bridge aims to create more concrete concepts out of the ideas that were created in the first session. Therefore Bridge will again invite stakeholders, the same and others, in order to form a more solid network that will be able to carry on these ‘projects’ themselves.
The results of the experiment outcomes and created ideas will be published in an article in the next edition of the Uncover Magazine. But just to give you all a little insight, check out the photos from one of our sessions from last week.