These days I have spent a lot of time on my computer typing reports for the final weeks of school. I noticed that I always use the same font and started wondering about different ones and their influence. Today I thought I would share this with you.
Typoraphy is the art and technique to make language visible. The term comprises type faces, point size, line lenght and spacing and several other factors. The most commonly used fonts are probably Times New Roman or the new standard font “Calibri” by word. But there are many more than just these. On visualswirl.com I found a few very nice examples of Typography in Marketing.
Optimum Health – Never Eat More Than You Can Lift
Huawei – Finger Fun
Gulf News – Second Thing in the Morning
Bombay Red Cross – Martin Luther King
Jung von Matt – Anatomy of a Great Idea
Rogaine – Thinner
Typography is actually a pretty important tool for marketing. Logos for brands like for example Coca Cola are completely based on just the typography and can create a unique value of brand recognition.
Take a minute and have a look and get inspired. Enjoy!