Category Archives: Best Practice

How generation 2012 can change the world: Future Fuel tries to find out!

Unbelievable but true, the end of the project is near! We have been trying to come up with innovative ideas to improve a very small part of the world and hope we have inspired you. While talking to one of the participants is our Creative Network Session 2.0, we found out that we are definitely not the only ones. In fact, an initiative is working on a very inspiring project to find out what the current generation can learn from the older generation in order to improve the world. I’m talking about Future Fuel, set up by Anne Walraven from Amsterdam, The Netherlands.

This initiative has drawn my attention since she one of our generation and taking action. She points out that there are so many crises that are mentioned everyday and everyone is talking about that something has to change. She tries to find out what the younger generation of 2012 can learn from the older generation in order to take action and actually do something about these problems in the world. To achieve this, she travels around the world to speak to inspiring role models that can share their experiences and expertise and pass it forward.

The aim is to interview 15 role models of which a few can be ticked off already. An overview of the role models and the ones that have been interviewed already marked in bold, can be found below:

  • Paul Gilding
  • Jane Goodall
  • Peter Voser
  • Bill McKibben
  • Louise Fresco
  • Thomas Friedman
  • Julia Hill
  • Jeremy Rifkin
  • Herman Wijffels
  • Prof. Dr. Konrad Steffen
  • Roz Savage
  • Yvo de Boer
  • Jeroen Jansen
  • Alec Loorz
  • Severn Suzuki
  • William Kamkwamba
  • Aart van Veller
  • Ekta Kothari
  • Angaangaq

Linking these interviews to our project, I really liked the interview with Jane Goodall, is a British primatologist, ethologist, anthropologist, and UN Messenger of Peace (wikipedia.co.uk,2012). You can find a compilation of the interview below.

Please have a look at her website by clicking here, where you can support this initiative and suggest questions to ask in future interviews, how cool is that?!

The website itself is in Dutch, however most interviews are in English. Click here for the webpage with the interviews, and click on the link under the picture of the role model.

Madelon

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How to Launch a Milkshake

Dear Readers,

We are having our Creative Network Session 2.0 tomorrow and we’re currently pretty busy with the preparation to make sure it’s going to be as successful as possible! That’s why I won’t be writing a long, extensive post today… Apologies! But don’t be too sad cause I do want to share something really cool!

Two weeks ago I showed you ‘Dumb Ways to Die” which is in my opinion a fantastic example of creative marketing, but I have another video for you today. It is basically an interactive marketing campaign in the form of a modern treasure hunt. And guess what? It is all about a milkshake! Watch the video to find out what happens to cows in Norway:

Keep an eye on this blog if you want to know which ideas come out of the Creative Network Session!

A.S.

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Dumb Ways to Die!

Marketing campaigns that are aiming at raising awareness for safety usually make use of the ‘’shock effect’’. For an old campaign a video of a train passing by, followed by someone zipping up a body bag was showed. However, this video is seen as ineffective nowadays and people do not like to be told what to do.

Today, I would like to share a creative marketing campaign that was devised by advertising agency McCann Melbourne. Since we’ve seen this video we have been singing the song over and over again and I must warn you that you probably won’t get it out of your head either.

The key metrics for the new campaign were simple and easy: It must be incredibly likable and different and it must tell a story. McCann Melbourne’s success also derived from the fact that they know their audience. This video is what came out of it (Keep an eye on the skeleton in the back, he’s my favourite!):

YouTube said that this is the biggest shared campaign ever, with reaching over 28,000,000 views in just two weeks time. It is a long term campaign and they are currently working on the development of games and books for schools. The message from Metro Trains Melbourne is very clever and clear in my opinion and the song (by Tangerine Kitty) is brilliant. So be safe around the train guys! And don’t use your private parts as piranha bait….

A.S.

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Play with your food!

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We have already written a lot about food and visual arts. Even about the two combined already. But what about visual arts that is made of food? There are a lot of exhibitions and arts works in which artists use food as one or more materials. I came across some while searching on the internet and I find if quite interesting to see. Especially since there is a story behind it. Yes true, this is at almost every art work, but still it seems somewhat more interesting when food is involved to me.

These artists has taken their creativity to a yummy level!

There are even paintings that where all the materials used are made of food products. So has Carl Warner, a photographer based in London, made a so called foodscapes: landscapes made of food. In the picture below, a pea pod boat sails away from a land made of bread and potatoes, over a sea of salmon. Funny huh?!

Some artists are only using them since they do not see the point of wasting it. Which brings them back to our project. Others are doing it because they want to stand out from the crowd. The artists Zoe Leonard made ‘untitled’ are pieces, in which she ate the food products but only left the skin and used this skin to make an art work of it. Everybody is throwing them away, since it is not normal to eat, but she is showing them in another light.

“I was tired of wasting things, throwing things out all the time,” she says, as quoted in the sign listed next to her piece.

So do not listen to your mother and play with your food!

X Kim

”Healthier Men, One Moustache at a Time”

As you all know by now (I hope), our project is about finding creative solutions to societal challenges and problems. Today, I would like to write about a project that does the same thing and has become very well-known over the previous years. It challenges people to do something collectively in order to raise awareness (and money) for a certain problem. Do you  already have idea what it is when I say it is related to November?

Exactly, Movember. The concept is rather simple: The challenge starts on the first of November with thousands of clean shaven men, who will let their moustaches grow for the next 30 days. The aim is to seek sponsorships for these efforts in order to raise money for prostate cancer research. Why is this project successful? Because In 2011, Movember raised $126 million in 14 countries! Pretty succesful in my opinion!

Below you can find a video with Adam Garone (co-founder of Movember):

Movember

“Movember—the growing tradition for men to sport a mustache during the month of November to raise awareness of prostate cancer—will soon be on the tip of everyone’s tongue—or lip rather. ” Los Angeles Magazine

A.S.

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Farming 3.0

Have you ever wondered what a rooftop farm looks like? In our last post we had already discussed the trend of rooftop farming and the developments in that area. Today I would like to present you a little project that I thought was very interesting and inspiring to me, the Eagle Street Rooftop farm in New York City.

The farm is located on a factory roof next to the East River in Brooklyn with a nice view over the skyline of Manhatten and comprises 6.000 square feet, which is about 1.8 square kilomters. As part of it’s program during growing season organic produce can be bought at an on site farmers market and members of the organization deliver their produce by bike to participating restaurants. The  Eagle Street Rooftop Farm offers a volunteer program and apprenticeships and internships for students and everyone who is interested, futhermore they try to educate people about food with their farm classes.

Listen to Annie Novak, co-founder of the project talk about the Rooftop Farm and the importance of urban farming:

If you would like to get more insight, check out the website here.

This example got me thinking whether I know of any rooftop farms, but I couldn’t come up with any. Do you have cool examples of urban farming?

SH

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Calling for help by visual culture: Room wanted!!

Those who have read and heard a bit about our project knows that we will try to solve a societal challenge by means of visual culture… A bit vague? Well, I’ll give an example by means of a videoclip. I came across a very funny, clever and creative example of how to solve a societal challenge, in this case the lack of housing in Amsterdam, by visual culture. This guy, Kasper, is trying to find a room in Amsterdam, but did not succeed so far. I believe the video is spreading all over social media at the moment and the fact that I am writing about it as well tells me that using visual culture to get your message across can work pretty well!

Another video that drew my attention is the video ‘Share your green piece’ by Greenpeace, that won the Dutch Greenbusters Award. When having a good look at the video it looks like it may have been filmed on a very low budget, however the video is nice to watch and the message is not less powerful.  Please have a look at the video below and see how you can ‘Share your green piece’.

We’re always interested to hear about any creative and innovative ideas to solve our problems within the food sector. Any thoughts? Don’t hesitate and contact us now!

Madelon

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How to save the world by changing your diet

Today I would like to focus on food, on Veganism and Vegetarianism to be specific. There are many advantages and reasons for Vegansim and Vegetarianism that have convinced me years ago to change my diet, one of them is sustainability.

As some of you might know, the food consume of the human race is at it’s peak. Different studies have shown, that if we keep on consuming in this scale, by 2050 the amount of two more planets will be needed to feed everyone. As you can see: a big dilemma, unless we discover those two planets within the next 38 years.

Luckily, today Bridge was presented with the solution to this problem: The Dutch Weed Burger. A plant based burger with a very unconventional main ingredient: seaweed. This is what it looks like:

The Dutch Weed Burger

This short video is a trailer about the making of The Dutch Weed Burger and it’s two inventors:

You might wonder now: who are these two crazy Dutch people and how did you find them?

To “celebrate” the Dutch sustainability day, Lisette Kreischer, known for Veggie in Pumps and several cook books and her partner in crime, the film maker Mark Kulsdom, presented the concept of  their new veggie burger. The presentation was inspiring, entertaining and informative and actually convinced the non Vegetarian members of Bridge to try out this mysterious super burger. Conclusion: DELICIOUS!

The Bridge members enjoying The Dutch Weed Burger

If you would like to know more about  The Dutch Weed Burger or Lisette Kreischer you should check out these links:

www.dutchweedburger.com

www.lisettekreischer.com

Mark and Lisette are currently on tour through the Netherlands to promote, explain and illustrate the importance of sustainability in food and the advantages of vegetarianism and plant based diets. If you get the possibility you should try to see them, taste their burger and get inspired. Enjoy! SH

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Help needed: Art projects of your interest!

I will start this blog with apologising to our non-Dutch speaking followers as I came across a website which is only in Dutch. At first I wasn’t sure whether to share it with you because I want everyone to understand it, but I liked this initiative that much that I decided to do anyway and I’m hoping to hear about similar initiatives around the world!

The website I’m talking about is online platform voordekunst.nl . If you haven’t heard of this website already or did not have a proper look at all the different projects to be found on the website, I will explain it to you and I hope you will pay a visit! Voordekunst.nl is a  website that enables professional but also amateur artists who started a project to share these initiatives with anyone who would like to support them financially.

Projects that can be found on the website vary from music to debate, from fashion to mime and of course: Visual culture (In Dutch: Beeldende kunst). The thing I like most is that anyone who has a creative idea  is enabled to realise this with the help of people and companies who believe in this idea. Whether you’re a big company with interest in art, a family member of someone who is working on one of the projects or just someone like me who feels empathy for people who try to get a message across by approaching people in a creative way: anyone can support them. A donation starts at only 10 Euros with a maximum of 750 Euros.

The first project I liked in particular is the one below. Maybe not relevant to ours but no less interesting! FYI: It has English subtitles.

I also came across a project that is pretty relevant to our project: The importance of the pollination of bees, regarding food (We lose bees = we lose food!) They say it’s a cross-over art and environment festival. No English subs this time but I don’t think you really need it so please do have a look!

For more information about Voordekunst, the different projects, how to support them or if you would like to enrol your project, have a look at their website: www.voordekunst.nl

Madelon

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One Third

While conducting research for best practices that combine visual culture with our societal challenge which is food waste, I have come across this project by the Austrian photographer Klaus Pichler.

One Third is a project on food waste and is a series of rotten food still lifes. Pichler not only focuses on the individual wastage but also draws attention to globalized food production and waste. His work is inspired by a study about food waste published by the Food and Agriculture Organisation of the United Nations, which announced that one third of the world’s food supply end up as waste.

The series of photos show arrangements of decaying food as “classical still life” with a black background, enabling to rivet on the details of each rotten produce – be it pineapple, meat, watermelon or any other kind of perishable food. These still lifes are also accompanied by a profile, clarifying the place of production, cultivation method, transport distance and means of transportation as well as the carbon footprint.

This impressive project is a great example of combining visual culture and the social issue of food waste; it provokes a mixture of disgust, fascination and alarm – it definitely gained my attention and made me more aware of this societal challenge! It is simply amazing!

What do you think of this project?

 

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All pictures are taken from http://www.kpic.at

For more information about this project, please visit the following link:

http://www.kpic.at/index.php?option=com_content&view=category&layout=blog&id=45&Itemid=88

 

GZM

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