Category Archives: creative thinking

Caine’s Arcade

Since our whole project revolves around creativity and visual culture (and maybe also a little bit of entrepreneurship to some extend), today I want to show you something cute which will hopefully make you smile or maybe even shed a tear of hapiness…

Earlier this year I came across this video of Caine, who build his own Arcade in the car shop of his father in East LA. The amount of creativity, originality and just dedication of this little 9 year old boy really warms my heart. On the other hand the power of social media and a movie (as part of visual culture) also really impressed me. BUT there is not much more to say about it, you have to see for yourself…

Enjoy!

 SH

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How to Launch a Milkshake

Dear Readers,

We are having our Creative Network Session 2.0 tomorrow and we’re currently pretty busy with the preparation to make sure it’s going to be as successful as possible! That’s why I won’t be writing a long, extensive post today… Apologies! But don’t be too sad cause I do want to share something really cool!

Two weeks ago I showed you ‘Dumb Ways to Die” which is in my opinion a fantastic example of creative marketing, but I have another video for you today. It is basically an interactive marketing campaign in the form of a modern treasure hunt. And guess what? It is all about a milkshake! Watch the video to find out what happens to cows in Norway:

Keep an eye on this blog if you want to know which ideas come out of the Creative Network Session!

A.S.

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Dumb Ways to Die!

Marketing campaigns that are aiming at raising awareness for safety usually make use of the ‘’shock effect’’. For an old campaign a video of a train passing by, followed by someone zipping up a body bag was showed. However, this video is seen as ineffective nowadays and people do not like to be told what to do.

Today, I would like to share a creative marketing campaign that was devised by advertising agency McCann Melbourne. Since we’ve seen this video we have been singing the song over and over again and I must warn you that you probably won’t get it out of your head either.

The key metrics for the new campaign were simple and easy: It must be incredibly likable and different and it must tell a story. McCann Melbourne’s success also derived from the fact that they know their audience. This video is what came out of it (Keep an eye on the skeleton in the back, he’s my favourite!):

YouTube said that this is the biggest shared campaign ever, with reaching over 28,000,000 views in just two weeks time. It is a long term campaign and they are currently working on the development of games and books for schools. The message from Metro Trains Melbourne is very clever and clear in my opinion and the song (by Tangerine Kitty) is brilliant. So be safe around the train guys! And don’t use your private parts as piranha bait….

A.S.

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Play with your food!

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We have already written a lot about food and visual arts. Even about the two combined already. But what about visual arts that is made of food? There are a lot of exhibitions and arts works in which artists use food as one or more materials. I came across some while searching on the internet and I find if quite interesting to see. Especially since there is a story behind it. Yes true, this is at almost every art work, but still it seems somewhat more interesting when food is involved to me.

These artists has taken their creativity to a yummy level!

There are even paintings that where all the materials used are made of food products. So has Carl Warner, a photographer based in London, made a so called foodscapes: landscapes made of food. In the picture below, a pea pod boat sails away from a land made of bread and potatoes, over a sea of salmon. Funny huh?!

Some artists are only using them since they do not see the point of wasting it. Which brings them back to our project. Others are doing it because they want to stand out from the crowd. The artists Zoe Leonard made ‘untitled’ are pieces, in which she ate the food products but only left the skin and used this skin to make an art work of it. Everybody is throwing them away, since it is not normal to eat, but she is showing them in another light.

“I was tired of wasting things, throwing things out all the time,” she says, as quoted in the sign listed next to her piece.

So do not listen to your mother and play with your food!

X Kim

Green up the city!

Street art or graffiti has always been and always will be the guerilla kind of visual culture. One of my colleagues has recently posted about Banksy in her post ‘Banging your head against a brick wall’.

Today I would like to write about guerilla gardening, specifically about the technique Moss Graffiti.

I have seen posts and instructions how to make moss graffiti on several websites and blogs and was really impressed and inspired by this movement. Moss graffiti is basically the green version of regular graffiti – mixing moss with natural ingredients (here is a tutorial if you ever want to try this out) and painting this mixture on walls and other objects. The difference, apart from the obvious, is that this kind of graffiti needs to be watered – it is a living object!

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Most of the people are opposed to graffiti because in their opinion it is vandalism of public and private properties – but I believe that graffiti adds value to the character of a city and makes it unique in its own way. And moss graffiti is a great new approach to turn this much hated illegal guerilla art movement into something that is socially more accepted. Everybody is talking about eco-friendliness and sustainability – eco-friendly graffiti that green up cities? Nothing wrong with that!

Unfortunately I have not seen any moss graffiti in real life yet but I hope that these pieces of art will pop up everywhere soon.

Green up your cities!

GZM

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Creativity: What’s your definition?

I have been researching creativity for a while now and besides the fact that I find it so interesting, I also noticed that; the more I find out about definitions, theories, methods, approaches and views, the more mysterious it gets. Everybody has an idea about what is it and what it’s for, but there is no universal definition we all agree upon. You can ask 10 different people what they think creativity is, and I am pretty sure you will get 10 different answers.

Have a look at the following quotes of a few influential people you might know:

‘’The secret to creativity is knowing how to hide your sources’’ Albert Einstein

’Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new thing.’’ Steve Jobs

‘’The chief enemy of creativity is ‘’good’’ sense.’’ Pablo Picasso

‘’Creativity is more than just being different. Anybody can plan weird; that’s easy. What’s hard is to be as simple as Bach. Making the simple, awesomely simple, that’s creativity.’’ Charles Mingus

As you can see the viewpoints are so diverse that we can’t really draw a conclusion looking at what other people said. Important to think about is how YOU define creativity for yourself. How you give shape to your thoughts and how you generate your ideas. Of course it is never wrong to look what others say and think, but eventually it is up to you. Below you can find a collection of TEDtalks about the beauty and difficulty of creativity to give you some inspiration:

Julie Burstein:  4 lessons in Creativity

Elizabeth Gilbert: Your elusive creative genius

David Kelley: How to build your creative confidence

Isaac Mizrahi: Fashion and Creativity

Amy Tan: Where does creativity hide

Steven Johnson: Where good ideas come from

Janet Echelman: Taking imagination seriously

Kirby Ferguson: Embrace the remix

Malcolm McLaren: Authentic creativity vs. karaoke culture

Tim Brown: Tales of creativity and play.

Click here to view these video’s and get inspired!

A.S.

”Healthier Men, One Moustache at a Time”

As you all know by now (I hope), our project is about finding creative solutions to societal challenges and problems. Today, I would like to write about a project that does the same thing and has become very well-known over the previous years. It challenges people to do something collectively in order to raise awareness (and money) for a certain problem. Do you  already have idea what it is when I say it is related to November?

Exactly, Movember. The concept is rather simple: The challenge starts on the first of November with thousands of clean shaven men, who will let their moustaches grow for the next 30 days. The aim is to seek sponsorships for these efforts in order to raise money for prostate cancer research. Why is this project successful? Because In 2011, Movember raised $126 million in 14 countries! Pretty succesful in my opinion!

Below you can find a video with Adam Garone (co-founder of Movember):

Movember

“Movember—the growing tradition for men to sport a mustache during the month of November to raise awareness of prostate cancer—will soon be on the tip of everyone’s tongue—or lip rather. ” Los Angeles Magazine

A.S.

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Calling for help by visual culture: Room wanted!!

Those who have read and heard a bit about our project knows that we will try to solve a societal challenge by means of visual culture… A bit vague? Well, I’ll give an example by means of a videoclip. I came across a very funny, clever and creative example of how to solve a societal challenge, in this case the lack of housing in Amsterdam, by visual culture. This guy, Kasper, is trying to find a room in Amsterdam, but did not succeed so far. I believe the video is spreading all over social media at the moment and the fact that I am writing about it as well tells me that using visual culture to get your message across can work pretty well!

Another video that drew my attention is the video ‘Share your green piece’ by Greenpeace, that won the Dutch Greenbusters Award. When having a good look at the video it looks like it may have been filmed on a very low budget, however the video is nice to watch and the message is not less powerful.  Please have a look at the video below and see how you can ‘Share your green piece’.

We’re always interested to hear about any creative and innovative ideas to solve our problems within the food sector. Any thoughts? Don’t hesitate and contact us now!

Madelon

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Stand out from the crowd!

Today me and my group mates went on a fieldtrip to Rotterdam. We visited three different creative areas, which were very interesting to see. To be honest, Rotterdam has never been my favorite city, but this day has got me see the city in a different light. It made me see there are a lot of creative open spaces, which create a nice atmosphere throughout the city.

At the end of the day, we went to the street which is called the ‘Witte de with straat’. Within this street a lot of different shops,  can be found. Which is so interesting is the fact that 10 years ago, the street had a really bad reputation. A lot of drugs deals and prostitution was happening in and around the street. This changed during the past few years, since the creative shops, clusters and museums were arising in the street, which attracts a lot of different audiences.

One creative cluster we visited today in the Witte de with straat was called ‘WORM’. ‘WORM’ is an cluster in which a lot of different things are happening; there is a music studio in which artists from all over the world can record their music, they have unique, old equipment there, which makes it very special, they are making their own instruments out of wood, there is an office space which is set up really creatively to increase the capacity of the area, there is a cinema, a space where events can take place, a bar and a shop where people can buy music records, books and dvds. But, what I found most interesting is the fact that they re-use materials to decorate the space. They have used old airplane chairs from a Japanese plain for the cinema and decorated the wall and the ceiling of the area with the window frames of the airplane. Furthermore, the toilets are made of old milk containers. Interesting huh!? That’s what I thought and it looked really unique and creative!  These were just examples and there is many more to check out. I think it is a really nice concept they use in which they stand out from other clusters and by doing this they even think about the environment at the same time. So try something new and stand out from the crowd!

X Kim

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Expressing your thoughts through Art: Exhibitions in the East of England

As you might have noticed by the limited blogs over the last week, it’s the Autumn break in The Netherlands! I would however like to share a very cool exhibition I went to today at the East Coast of England:  Walton-on-the-Naze.

It took a lot of zigzaging and bumpy roads to get there, however once you’ve arrived you can’t miss the Naze Tower. It is based on a cliff which already increases the excitement, however the tower might look a bit ordinary at first. Once you’ve entered the tower and climb up the stairs you’ll find three different exhibitions spread out over six different floors of the tower. All artworks were made by East Anglian artists.

There was one exhibition which I personally liked most. They were called ‘Mixed Media Paintings’ by Sarah Baird. Next to the beautiful paintings she made on wood, I really liked the small parts of text that seemed like newspaper titles and articles. I think she tried to make a point by expressing that point in her work, which I think is always very intriguing but she expressed it in a very subtle way. One painting only had an inspiring quote, another painting had actual parts of a newspaper article, which were (as far as I know) about banks and big companies making a mess of our welfare  I must say that these were all my own interpretations of her work, however isn’t that the fun thing about art?

Below are some pictures I took during my visit.

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Photo of The Naze Tower on cliffs retrieved from NazeTower

A few more things about the tower: Around the tower and the first two floors are arranged as tea rooms. One floor is arranged as a museum of the Walton-on-the-Naze area and if you climb all the way to the top of the tower you have a great view of the town and the coastline. If you happen to visit the East Coast of England (Essex/Norfolk), you should definitely pay a visit. Have a look at their website and the webpage with information on the different exhibitions all year around.

Sarah Baird has a blog too! Click here to have a look what she’s been up to and other work she has done.

Madelon

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