Category Archives: Creativity

Caine’s Arcade

Since our whole project revolves around creativity and visual culture (and maybe also a little bit of entrepreneurship to some extend), today I want to show you something cute which will hopefully make you smile or maybe even shed a tear of hapiness…

Earlier this year I came across this video of Caine, who build his own Arcade in the car shop of his father in East LA. The amount of creativity, originality and just dedication of this little 9 year old boy really warms my heart. On the other hand the power of social media and a movie (as part of visual culture) also really impressed me. BUT there is not much more to say about it, you have to see for yourself…

Enjoy!

 SH

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How to Launch a Milkshake

Dear Readers,

We are having our Creative Network Session 2.0 tomorrow and we’re currently pretty busy with the preparation to make sure it’s going to be as successful as possible! That’s why I won’t be writing a long, extensive post today… Apologies! But don’t be too sad cause I do want to share something really cool!

Two weeks ago I showed you ‘Dumb Ways to Die” which is in my opinion a fantastic example of creative marketing, but I have another video for you today. It is basically an interactive marketing campaign in the form of a modern treasure hunt. And guess what? It is all about a milkshake! Watch the video to find out what happens to cows in Norway:

Keep an eye on this blog if you want to know which ideas come out of the Creative Network Session!

A.S.

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Typography

These days I have spent a lot of time on my computer typing reports for the final weeks of school. I noticed that I always use the same font and started wondering about different ones and their influence. Today I thought I would share this with you.

Typoraphy is the art and technique to make language visible. The term comprises type faces, point size, line lenght and spacing and several other factors. The most commonly used fonts are probably Times New Roman or the new standard font “Calibri” by word. But there are many more than just these. On visualswirl.com I found a few very nice examples of Typography in Marketing.

Optimum Health – Never Eat More Than You Can Lift

Huawei – Finger Fun

Gulf News – Second Thing in the Morning

Bombay Red Cross – Martin Luther King

 

Jung von Matt – Anatomy of a Great Idea

Rogaine – Thinner

Typography is actually a pretty important tool for marketing. Logos for brands like  for example Coca Cola are completely based on just the typography and can create a unique value of brand recognition.

I personally have never paid attention to typography before, but the examples I found on visualswirl.com and blogs like ilovetypography.com or welovetypograpgy.com are very inspiring and creative.

 
Take a minute and have a look and get inspired. Enjoy!

 

SH

 

 

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Tip for the weekend!

Amsterdam Art Weekend

This weekend November 30 and December 1 and 2 is the Amsterdam Art Weekend. Explore the contemporary art scene throughout the entire city. 27 leading and best-known art institutes will participate and present some interesting contemporary art pieces. And to get you warmed up a bit I will show you some of the exhibitions that can be seen this weekend.

If you are interested to visit, or just interested, take a look at their website http://www.capitala.nl

Nicole

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Jazz music as driver for creativity and innovation?

Today I have attended a conference about Creativity and Creative Industries in Challenging Times at the NHTV University of Applied Sciences Breda and one of the keynote speakers has elaborated on the topic of ‘creativity in postnormal times’.

I will not go much into detail but what has been stuck in my mind was his example of Jazz music being an engine for creativity. It was mentioned that we need to become aware of the creativity that already lies within us and that we have lost the ability of improvisation due to educational systems that, frankly, do not leave much floor for creativity and adaptability. And so the example of Jazz musicians came up and I was inspired by this example and have been thinking about this topic the whole day.

When I hear the word Jazz, I immediately think of a setting in a smoky nightclub and of saxophones and skillful drummers. Jazz musicians are known for their talent to improvise – I am thinking of jam sessions here and the way they create new songs without the limitation of sheet music. I always thought that Jazz is inspiring (and also kind of throws you back in time and lets you indulge in nostalgia and melancholia) and I was always impressed by the improvisation skills of the musicians. Connecting this talent to creativity and innovation, Jazz musicians have always sort of driven themselves to find new ways to play their instruments in order to create unique sounds and to distinguish themselves from other musicians. It is kind of a ‘hands-on’ thing because a Jazz musician (actually musicians from all genres) needs to be able to immediately translate an idea into practice, a new sound. And this has always fascinated me, the ability to improvise and be aware of it.

So I was thinking that if we all had the mindset of a Jazz musician, would there be more creativity and innovation? Is Jazz music the key to creativity and innovation? Should we all become Jazz musicians?

Let me know what you think!

 

GZM

 

Recommended links on the topic of ‘creativity in postnormal times’:

‘Welcome to postnormal times’ – Sardar

‘Beyond postnormal times: the future of creativity and the creativity of the future’ – Montuori

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Dumb Ways to Die!

Marketing campaigns that are aiming at raising awareness for safety usually make use of the ‘’shock effect’’. For an old campaign a video of a train passing by, followed by someone zipping up a body bag was showed. However, this video is seen as ineffective nowadays and people do not like to be told what to do.

Today, I would like to share a creative marketing campaign that was devised by advertising agency McCann Melbourne. Since we’ve seen this video we have been singing the song over and over again and I must warn you that you probably won’t get it out of your head either.

The key metrics for the new campaign were simple and easy: It must be incredibly likable and different and it must tell a story. McCann Melbourne’s success also derived from the fact that they know their audience. This video is what came out of it (Keep an eye on the skeleton in the back, he’s my favourite!):

YouTube said that this is the biggest shared campaign ever, with reaching over 28,000,000 views in just two weeks time. It is a long term campaign and they are currently working on the development of games and books for schools. The message from Metro Trains Melbourne is very clever and clear in my opinion and the song (by Tangerine Kitty) is brilliant. So be safe around the train guys! And don’t use your private parts as piranha bait….

A.S.

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Close to the finish line!

With only 18 working days left before the Christmas holidays start, it’s time to slowly wrap up the project! So before we do this, we would just like to give you all a little update on the progress we have made with our project.

Last week Thursday (22nd of November) the members of the Bridge organised two creative network sessions that aimed at creating social innovation. However, as social innovation is a process that evolves over several years, we only created a start for solving, partially solving or contributing to creating awareness for problems within the food sector. We did this by bringing people together from two completely different sectors, in which they cooperated to form innovative ideas or concepts for the problems within the food sector.

Within this experiment the members of Bridge tried to stimulate innovative ideas by using three different methods;

  • The ‘creative market session’ technique.
    This technique is described as follows: “Informal but purposful network event. Creative person “meets” business person or how the obvious contradictive worlds of culture and economy meet one another, get to know each other, inspire each other and start to work together”. The members of Bridge did this by inviting stakeholders from both the visual culture and the food sector.
  • Test the effectiveness of different forms of input.
    The members of Bridge applied a verbal form (power-point presentation with facts, fact cards and written case studies) of input in the session concerning “Food, Health & Lifestyle” and a more visual form (presi-presentation with videos and pictures, picture cards and movies as input for the case studies) of input in the session concerning “Food, Agriculture & Production”.
  • Test the relation between creativity and the environment.
    The members of Bridge made a distinction between two session environments; a more formal and a more creative environment. The formal session (“Food, Health & Lifestyle”) was held in a conference room and the more creative session (“Food, Agriculture & Production”) was held at the “performatory”, which is a room designed in a more creative way. Both sessions were held at the Academy for Leisure, Breda.

At the moment, the previously mentioned methods are being evaluated by use of observation notes (from our perspective) and evaluation forms (the participant’s perspective).

As a result of the experiment, both sessions came up with great initial ideas! But as these ideas are not concrete enough yet, a second session will be organised in week 50. In this second session, Bridge aims to create more concrete concepts out of the ideas that were created in the first session. Therefore Bridge will again invite stakeholders, the same and others, in order to form a more solid network that will be able to carry on these ‘projects’ themselves.

The results of the experiment outcomes and created ideas will be published in an article in the next edition of the Uncover Magazine. But just to give you all a little insight, check out the photos from one of our sessions from last week.

Tessa.

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Play with your food!

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We have already written a lot about food and visual arts. Even about the two combined already. But what about visual arts that is made of food? There are a lot of exhibitions and arts works in which artists use food as one or more materials. I came across some while searching on the internet and I find if quite interesting to see. Especially since there is a story behind it. Yes true, this is at almost every art work, but still it seems somewhat more interesting when food is involved to me.

These artists has taken their creativity to a yummy level!

There are even paintings that where all the materials used are made of food products. So has Carl Warner, a photographer based in London, made a so called foodscapes: landscapes made of food. In the picture below, a pea pod boat sails away from a land made of bread and potatoes, over a sea of salmon. Funny huh?!

Some artists are only using them since they do not see the point of wasting it. Which brings them back to our project. Others are doing it because they want to stand out from the crowd. The artists Zoe Leonard made ‘untitled’ are pieces, in which she ate the food products but only left the skin and used this skin to make an art work of it. Everybody is throwing them away, since it is not normal to eat, but she is showing them in another light.

“I was tired of wasting things, throwing things out all the time,” she says, as quoted in the sign listed next to her piece.

So do not listen to your mother and play with your food!

X Kim

Green up the city!

Street art or graffiti has always been and always will be the guerilla kind of visual culture. One of my colleagues has recently posted about Banksy in her post ‘Banging your head against a brick wall’.

Today I would like to write about guerilla gardening, specifically about the technique Moss Graffiti.

I have seen posts and instructions how to make moss graffiti on several websites and blogs and was really impressed and inspired by this movement. Moss graffiti is basically the green version of regular graffiti – mixing moss with natural ingredients (here is a tutorial if you ever want to try this out) and painting this mixture on walls and other objects. The difference, apart from the obvious, is that this kind of graffiti needs to be watered – it is a living object!

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Most of the people are opposed to graffiti because in their opinion it is vandalism of public and private properties – but I believe that graffiti adds value to the character of a city and makes it unique in its own way. And moss graffiti is a great new approach to turn this much hated illegal guerilla art movement into something that is socially more accepted. Everybody is talking about eco-friendliness and sustainability – eco-friendly graffiti that green up cities? Nothing wrong with that!

Unfortunately I have not seen any moss graffiti in real life yet but I hope that these pieces of art will pop up everywhere soon.

Green up your cities!

GZM

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Creativity: What’s your definition?

I have been researching creativity for a while now and besides the fact that I find it so interesting, I also noticed that; the more I find out about definitions, theories, methods, approaches and views, the more mysterious it gets. Everybody has an idea about what is it and what it’s for, but there is no universal definition we all agree upon. You can ask 10 different people what they think creativity is, and I am pretty sure you will get 10 different answers.

Have a look at the following quotes of a few influential people you might know:

‘’The secret to creativity is knowing how to hide your sources’’ Albert Einstein

’Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new thing.’’ Steve Jobs

‘’The chief enemy of creativity is ‘’good’’ sense.’’ Pablo Picasso

‘’Creativity is more than just being different. Anybody can plan weird; that’s easy. What’s hard is to be as simple as Bach. Making the simple, awesomely simple, that’s creativity.’’ Charles Mingus

As you can see the viewpoints are so diverse that we can’t really draw a conclusion looking at what other people said. Important to think about is how YOU define creativity for yourself. How you give shape to your thoughts and how you generate your ideas. Of course it is never wrong to look what others say and think, but eventually it is up to you. Below you can find a collection of TEDtalks about the beauty and difficulty of creativity to give you some inspiration:

Julie Burstein:  4 lessons in Creativity

Elizabeth Gilbert: Your elusive creative genius

David Kelley: How to build your creative confidence

Isaac Mizrahi: Fashion and Creativity

Amy Tan: Where does creativity hide

Steven Johnson: Where good ideas come from

Janet Echelman: Taking imagination seriously

Kirby Ferguson: Embrace the remix

Malcolm McLaren: Authentic creativity vs. karaoke culture

Tim Brown: Tales of creativity and play.

Click here to view these video’s and get inspired!

A.S.

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