Category Archives: Food & Design

How to Launch a Milkshake

Dear Readers,

We are having our Creative Network Session 2.0 tomorrow and we’re currently pretty busy with the preparation to make sure it’s going to be as successful as possible! That’s why I won’t be writing a long, extensive post today… Apologies! But don’t be too sad cause I do want to share something really cool!

Two weeks ago I showed you ‘Dumb Ways to Die” which is in my opinion a fantastic example of creative marketing, but I have another video for you today. It is basically an interactive marketing campaign in the form of a modern treasure hunt. And guess what? It is all about a milkshake! Watch the video to find out what happens to cows in Norway:

Keep an eye on this blog if you want to know which ideas come out of the Creative Network Session!

A.S.

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Play with your food!

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We have already written a lot about food and visual arts. Even about the two combined already. But what about visual arts that is made of food? There are a lot of exhibitions and arts works in which artists use food as one or more materials. I came across some while searching on the internet and I find if quite interesting to see. Especially since there is a story behind it. Yes true, this is at almost every art work, but still it seems somewhat more interesting when food is involved to me.

These artists has taken their creativity to a yummy level!

There are even paintings that where all the materials used are made of food products. So has Carl Warner, a photographer based in London, made a so called foodscapes: landscapes made of food. In the picture below, a pea pod boat sails away from a land made of bread and potatoes, over a sea of salmon. Funny huh?!

Some artists are only using them since they do not see the point of wasting it. Which brings them back to our project. Others are doing it because they want to stand out from the crowd. The artists Zoe Leonard made ‘untitled’ are pieces, in which she ate the food products but only left the skin and used this skin to make an art work of it. Everybody is throwing them away, since it is not normal to eat, but she is showing them in another light.

“I was tired of wasting things, throwing things out all the time,” she says, as quoted in the sign listed next to her piece.

So do not listen to your mother and play with your food!

X Kim

Social Innovation Sessions with Network Opportunity

In the course of this project we have created a sort of scheme on how to bring the two worlds of visual culture and food together and came up with the idea of a creative workshop and network session. The workshops will take place next week and we have still spots available for the sessions on Thursday. If you would like to participate or know someone that would like to come, just sent us an email to bridge.researchagency@gmail.com.

The content of these sessions will be in Dutch. Here you can find the flyer and the program:

programma-22-november

Tomorrows blog will focus on the content and set up of the workshops, but if you have any questions before hand don’t hesitate to contact us.

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“De Etende Mens” – an exhibition about design and food

As mentioned before, we are taking all necessary measures to get a better insight into the sectors of food, visual culture and social innovation. Therefore, the members of the Bridge Research Agency went to visit the exhibition “De Etende Mens”, or better said “The Eating Human” in the Design Huis, Eindhoven, today.

This exhibition shows work that is designed to make people think about the link between design, food and where it comes from. These pieces were put together by the famous, Dutch food-designer Marije Vogelzang and includes several pieces from European artists. Here, people can discover more about the production of food and its design and learn that all food, even bagels and macaroni, is well thought out by designers.

The exhibition displayed several pieces that highlighted problems concerning food such as obesity, switching from intensive farming to cultivated food, wasting food that doesn’t look ‘appetizing’ according to Western standards and using food as a social tool.

Even though all pieces were quite interesting, there is one piece I would like to highlight that really reflected a serious food problem within our world.In one room, three pictures were displayed of four families; one in Germany, one in Africa, one in the United States and one in Mexico. On these pictures, the amount of food that they consume weekly was displayed. When looking at this pictures I honestly have to say that I was astonished. The amounts of food that an average family consumes in the United States and Germany was around 10 times as much as in relation to the other two families. This really reflected the high consuming levels of food in the Western society in relation to the food scarcity in third world countries. Shocking!

This exhibition in Eindhoven was originally planned to be displayed from June till September 2012, but due to the huge succes they prolonged it untill the 6th of January 2013. So if you are interested in food, design or the combination, we strongly recommend you should go!

Tessa

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How to save the world by changing your diet

Today I would like to focus on food, on Veganism and Vegetarianism to be specific. There are many advantages and reasons for Vegansim and Vegetarianism that have convinced me years ago to change my diet, one of them is sustainability.

As some of you might know, the food consume of the human race is at it’s peak. Different studies have shown, that if we keep on consuming in this scale, by 2050 the amount of two more planets will be needed to feed everyone. As you can see: a big dilemma, unless we discover those two planets within the next 38 years.

Luckily, today Bridge was presented with the solution to this problem: The Dutch Weed Burger. A plant based burger with a very unconventional main ingredient: seaweed. This is what it looks like:

The Dutch Weed Burger

This short video is a trailer about the making of The Dutch Weed Burger and it’s two inventors:

You might wonder now: who are these two crazy Dutch people and how did you find them?

To “celebrate” the Dutch sustainability day, Lisette Kreischer, known for Veggie in Pumps and several cook books and her partner in crime, the film maker Mark Kulsdom, presented the concept of  their new veggie burger. The presentation was inspiring, entertaining and informative and actually convinced the non Vegetarian members of Bridge to try out this mysterious super burger. Conclusion: DELICIOUS!

The Bridge members enjoying The Dutch Weed Burger

If you would like to know more about  The Dutch Weed Burger or Lisette Kreischer you should check out these links:

www.dutchweedburger.com

www.lisettekreischer.com

Mark and Lisette are currently on tour through the Netherlands to promote, explain and illustrate the importance of sustainability in food and the advantages of vegetarianism and plant based diets. If you get the possibility you should try to see them, taste their burger and get inspired. Enjoy! SH

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