Category Archives: Sharing Ideas

Every Ending is a New Beginning

I’m delighted –but also a bit sad- to announce to you that we presented the final results of the project to our commissioner today. Now that the Research Report, the Project Plan, the Course of Action and the article for Colin’s Uncover Magazine are handed in, we’re all very satisfied with the outcome and the process as a whole. I’ll might even miss the project and the lovely team I was working with but as they say; every ending is the start of something new (only if the Mayans were wrong though)! So yes… for the members of Bridge this project has ended today. However, the process of Social Innovation does not stop and the network we set up with be sustained so that the solutions can be realized eventually. We created a Facebook page that will function as a platform for everyone who is –and wants to be-  involved in this project so if you’d like to share your opinions and ideas or if you just like what we did; go to http://www.facebook.com/bridgeresearchagency (and press LIKE)! If anyone of you is interested in receiving more information about the documents I mentioned earlier, please feel free to send an email to  Bridge.researchagency@gmail.com!

Below you can find some slides of our final presentation:

And last but not least, this blog will NOT die! You don’t have to worry cause we are planning to continue writing, as we all enjoyed sharing our ideas and progress with you here! We might not post every day, but there are definitely some interesting developments going on we can’t keep to ourselves… Curious? Stay tuned!

A.S.

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How generation 2012 can change the world: Future Fuel tries to find out!

Unbelievable but true, the end of the project is near! We have been trying to come up with innovative ideas to improve a very small part of the world and hope we have inspired you. While talking to one of the participants is our Creative Network Session 2.0, we found out that we are definitely not the only ones. In fact, an initiative is working on a very inspiring project to find out what the current generation can learn from the older generation in order to improve the world. I’m talking about Future Fuel, set up by Anne Walraven from Amsterdam, The Netherlands.

This initiative has drawn my attention since she one of our generation and taking action. She points out that there are so many crises that are mentioned everyday and everyone is talking about that something has to change. She tries to find out what the younger generation of 2012 can learn from the older generation in order to take action and actually do something about these problems in the world. To achieve this, she travels around the world to speak to inspiring role models that can share their experiences and expertise and pass it forward.

The aim is to interview 15 role models of which a few can be ticked off already. An overview of the role models and the ones that have been interviewed already marked in bold, can be found below:

  • Paul Gilding
  • Jane Goodall
  • Peter Voser
  • Bill McKibben
  • Louise Fresco
  • Thomas Friedman
  • Julia Hill
  • Jeremy Rifkin
  • Herman Wijffels
  • Prof. Dr. Konrad Steffen
  • Roz Savage
  • Yvo de Boer
  • Jeroen Jansen
  • Alec Loorz
  • Severn Suzuki
  • William Kamkwamba
  • Aart van Veller
  • Ekta Kothari
  • Angaangaq

Linking these interviews to our project, I really liked the interview with Jane Goodall, is a British primatologist, ethologist, anthropologist, and UN Messenger of Peace (wikipedia.co.uk,2012). You can find a compilation of the interview below.

Please have a look at her website by clicking here, where you can support this initiative and suggest questions to ask in future interviews, how cool is that?!

The website itself is in Dutch, however most interviews are in English. Click here for the webpage with the interviews, and click on the link under the picture of the role model.

Madelon

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Networking Session 2.0 a.k.a. next step towards social innovation

As my colleagues have already mentioned, we have had our second experiment today – or as we call it ‘Creative Network Session 2.0’!

Here’s a brief update on what has been going on today in the Academy for Leisure Breda, NL…

As you know (if not, go read our previous posts ;D) the first session was about defining problems within the food sector which could be solved by means of social innovation – for this we have invited people from the food sector and people from visual culture, to  have the creative input. Since the results of the first session were still rather broad and due to the positive feedback of the participants, we have decided to carry out a second session and to test more creative techniques to make the ideas more concrete.

The techniques we have used were the Six Thinking Hats by De Bono (see my colleague’s post here) and an adaption of the world café method, which is about creating a special environment and dividing the participants into several groups, giving them the chance to discuss and share ideas in three rounds (where each member of the group is moving to a different table after each round).

We have combined this method with the six thinking hats and have ‘themed’ each round with a different hat – the outcomes we, or better the participants, have achieved after this were more concrete and workable. Furthermore, we hope to have persuaded the participants to take the initiative to work on this project and to take it a step closer to social innovation, since we will not be able to do so in this short time frame (yep, we’re almost done with studying and preparing ourselves for our bachelor’s degree!).

Cannot really say anything about the outcomes at this moment, since we need to evaluate them first – therefore, I suggest that you stay tuned for more updates!

Pictures tell more than words, so here are a few impressions of today’s session!

DSC02771 DSC02778DSC02788 - Kopie

GZM

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How to Launch a Milkshake

Dear Readers,

We are having our Creative Network Session 2.0 tomorrow and we’re currently pretty busy with the preparation to make sure it’s going to be as successful as possible! That’s why I won’t be writing a long, extensive post today… Apologies! But don’t be too sad cause I do want to share something really cool!

Two weeks ago I showed you ‘Dumb Ways to Die” which is in my opinion a fantastic example of creative marketing, but I have another video for you today. It is basically an interactive marketing campaign in the form of a modern treasure hunt. And guess what? It is all about a milkshake! Watch the video to find out what happens to cows in Norway:

Keep an eye on this blog if you want to know which ideas come out of the Creative Network Session!

A.S.

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Here we go again!

On Thursday the 22nd of November, the members of Bridge performed an experiment with parties from the food and visual culture sector in order to create social innovation. For our faithful followers; I am sure you heard this before by now. But if not; be sure to check out the following posts: https://bridgeresearchagency.wordpress.com/2012/11/13/social-innovation-workshops-with-network-opportunity/ & https://bridgeresearchagency.wordpress.com/2012/11/14/social-innovation-sessions-with-network-opportunity-2-0/

Either way, did you also know that we are organising another experiment? Yes we are!

Due to the positive reactions from last time, and results from our evaluation, Bridge has decided to organize a second creative network session on the 11th of December. In this session, we will again invite parties from the food and visual culture sector in order to continue the process towards social innovation. This session will again include several techniques that stimulate the creative thinking of our participants and will only take place in a creative setting this time.

As this session will already take place within 5 days, the members of Bridge are in full preparation-mode to get everything ready and well organized. If you are interested in the results of this session, be sure to check out the blog next week for a full update. Until then, stay tuned!

Tessa.

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Jazz music as driver for creativity and innovation?

Today I have attended a conference about Creativity and Creative Industries in Challenging Times at the NHTV University of Applied Sciences Breda and one of the keynote speakers has elaborated on the topic of ‘creativity in postnormal times’.

I will not go much into detail but what has been stuck in my mind was his example of Jazz music being an engine for creativity. It was mentioned that we need to become aware of the creativity that already lies within us and that we have lost the ability of improvisation due to educational systems that, frankly, do not leave much floor for creativity and adaptability. And so the example of Jazz musicians came up and I was inspired by this example and have been thinking about this topic the whole day.

When I hear the word Jazz, I immediately think of a setting in a smoky nightclub and of saxophones and skillful drummers. Jazz musicians are known for their talent to improvise – I am thinking of jam sessions here and the way they create new songs without the limitation of sheet music. I always thought that Jazz is inspiring (and also kind of throws you back in time and lets you indulge in nostalgia and melancholia) and I was always impressed by the improvisation skills of the musicians. Connecting this talent to creativity and innovation, Jazz musicians have always sort of driven themselves to find new ways to play their instruments in order to create unique sounds and to distinguish themselves from other musicians. It is kind of a ‘hands-on’ thing because a Jazz musician (actually musicians from all genres) needs to be able to immediately translate an idea into practice, a new sound. And this has always fascinated me, the ability to improvise and be aware of it.

So I was thinking that if we all had the mindset of a Jazz musician, would there be more creativity and innovation? Is Jazz music the key to creativity and innovation? Should we all become Jazz musicians?

Let me know what you think!

 

GZM

 

Recommended links on the topic of ‘creativity in postnormal times’:

‘Welcome to postnormal times’ – Sardar

‘Beyond postnormal times: the future of creativity and the creativity of the future’ – Montuori

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Dumb Ways to Die!

Marketing campaigns that are aiming at raising awareness for safety usually make use of the ‘’shock effect’’. For an old campaign a video of a train passing by, followed by someone zipping up a body bag was showed. However, this video is seen as ineffective nowadays and people do not like to be told what to do.

Today, I would like to share a creative marketing campaign that was devised by advertising agency McCann Melbourne. Since we’ve seen this video we have been singing the song over and over again and I must warn you that you probably won’t get it out of your head either.

The key metrics for the new campaign were simple and easy: It must be incredibly likable and different and it must tell a story. McCann Melbourne’s success also derived from the fact that they know their audience. This video is what came out of it (Keep an eye on the skeleton in the back, he’s my favourite!):

YouTube said that this is the biggest shared campaign ever, with reaching over 28,000,000 views in just two weeks time. It is a long term campaign and they are currently working on the development of games and books for schools. The message from Metro Trains Melbourne is very clever and clear in my opinion and the song (by Tangerine Kitty) is brilliant. So be safe around the train guys! And don’t use your private parts as piranha bait….

A.S.

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Play with your food!

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We have already written a lot about food and visual arts. Even about the two combined already. But what about visual arts that is made of food? There are a lot of exhibitions and arts works in which artists use food as one or more materials. I came across some while searching on the internet and I find if quite interesting to see. Especially since there is a story behind it. Yes true, this is at almost every art work, but still it seems somewhat more interesting when food is involved to me.

These artists has taken their creativity to a yummy level!

There are even paintings that where all the materials used are made of food products. So has Carl Warner, a photographer based in London, made a so called foodscapes: landscapes made of food. In the picture below, a pea pod boat sails away from a land made of bread and potatoes, over a sea of salmon. Funny huh?!

Some artists are only using them since they do not see the point of wasting it. Which brings them back to our project. Others are doing it because they want to stand out from the crowd. The artists Zoe Leonard made ‘untitled’ are pieces, in which she ate the food products but only left the skin and used this skin to make an art work of it. Everybody is throwing them away, since it is not normal to eat, but she is showing them in another light.

“I was tired of wasting things, throwing things out all the time,” she says, as quoted in the sign listed next to her piece.

So do not listen to your mother and play with your food!

X Kim

Creativity: What’s your definition?

I have been researching creativity for a while now and besides the fact that I find it so interesting, I also noticed that; the more I find out about definitions, theories, methods, approaches and views, the more mysterious it gets. Everybody has an idea about what is it and what it’s for, but there is no universal definition we all agree upon. You can ask 10 different people what they think creativity is, and I am pretty sure you will get 10 different answers.

Have a look at the following quotes of a few influential people you might know:

‘’The secret to creativity is knowing how to hide your sources’’ Albert Einstein

’Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new thing.’’ Steve Jobs

‘’The chief enemy of creativity is ‘’good’’ sense.’’ Pablo Picasso

‘’Creativity is more than just being different. Anybody can plan weird; that’s easy. What’s hard is to be as simple as Bach. Making the simple, awesomely simple, that’s creativity.’’ Charles Mingus

As you can see the viewpoints are so diverse that we can’t really draw a conclusion looking at what other people said. Important to think about is how YOU define creativity for yourself. How you give shape to your thoughts and how you generate your ideas. Of course it is never wrong to look what others say and think, but eventually it is up to you. Below you can find a collection of TEDtalks about the beauty and difficulty of creativity to give you some inspiration:

Julie Burstein:  4 lessons in Creativity

Elizabeth Gilbert: Your elusive creative genius

David Kelley: How to build your creative confidence

Isaac Mizrahi: Fashion and Creativity

Amy Tan: Where does creativity hide

Steven Johnson: Where good ideas come from

Janet Echelman: Taking imagination seriously

Kirby Ferguson: Embrace the remix

Malcolm McLaren: Authentic creativity vs. karaoke culture

Tim Brown: Tales of creativity and play.

Click here to view these video’s and get inspired!

A.S.

Social Innovation sessions with network opportunity 2.0

As promised, today we will give you an insight into the content and set up of the two sessions we have planned on Thursday the 22nd of November.

For the past 10 weeks, the members of the Bridge Research Agency worked hard to set up a foundation of research on which an experiment concerning social innovation would be built. This research, concerning best practices, stakeholders, networking, social innovation and of course the issues, trends and current situation of North-Brabant in relation to the sectors of food and visual culture, has been conducted by performing over 17 expert interviews, reviewing scientific and governmental documents and reading numerous books and reports.

Because of this research, we are able to set up an experiment with several stakeholders that aim to create social innovation. This experiment, or better said these ‘creative networking sessions’, will bring people together from two completely different sectors in which they cooperate to form innovative ideas or concepts that aim to solve, partially solve or contribute to creating awareness for problems within the food sector.

These sessions will include stakeholders from both the visual culture and the food sector and are designed to stimulate social innovation. Therefore several methods and techniques will be applied during these sessions to test their effectiveness. The results of the experiment will be published in the next edition of the Uncover Magazine.

On Thursday the 22nd of November we will have two creative networking sessions, which both have their own topic. The first session will concern problems in the food industry in relation to health and lifestyle; such as overconsumption of salt or food waste from consumers. And the second session will concern problems in the food industry in relation to agriculture, production and packaging; such as intensive farming or recycling.
These sessions consist of two active parts in which we display problems within the sector, discuss these, brainstorm about possible solutions and design these by creating a more concrete idea or concept. Furthermore, as well as in between the two sessions and afterwards, there will be an opportunity to network with others over some delicious finger food and beverages.

Are you active within the visual culture sector or the food industry? Are you looking for networking opportunities? But above all, did we raise your interest? If you would like to participate or know someone that would like to come, just sent us an email to bridge.researchagency@gmail.com.

Don’t hesitate to contact us!

Tessa.

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