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As you all know, we had our creative network session 2.0 last week. The main idea that came out of that was to set up a school program which aims for children making healthier decisions for themselves in the future. The total program will consists of a nutrition course, cooking classes, field trips and a school garden where children can grown their own vegetables and fruits. I came across GreenHeart Education, a program that offers consulting services, presentations and workshops to help green the heart of education. Including in their suggestions are school gardens, which I will tell you a bit more about in this blog.

Information alone can never become knowledge, and knowledge never becomes wisdom without some kind of rooting in the good soil of experience.
— James Raffan
So what exactly are the gains of having a garden at school?

Children learn to focus and be patient and to cooperate with one another

  • They gain knowledge about the process of food growing, and where exactly produce comes from
  •  “learning while doing” addresses different learning styles and intelligences
  • The (aimed) result is that children become more healthy and fit, as they spend more time outdoors and later on start choosing for healthy food

GreenHeart Education also has the following tips and suggestions for setting up a school garden:

  • To spread the workload, parents and community gardeners can be invited
  • Be sure to have organized volunteers to take care of the garden during holidays, they can take the crops home as a “thank you” and split some with the local food bank for example
  • Keep track of the growing process of the garden by photos and a journal for instance. Include the garden in the schools’ newsletter and let local media know about the successes.
  • Keep the garden lessons fun and hands-on
  • Keep new children involved by making planting decisions, as the original group will eventually move on

I am convinced that this is a great way to increase awareness about food in a society and am a bit disappointed I did not get to experience this at school during my childhood. Did your school have a vegetable garden? Please share your experiences!

For more information visit the website of GreenHearted


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Caine’s Arcade

Since our whole project revolves around creativity and visual culture (and maybe also a little bit of entrepreneurship to some extend), today I want to show you something cute which will hopefully make you smile or maybe even shed a tear of hapiness…

Earlier this year I came across this video of Caine, who build his own Arcade in the car shop of his father in East LA. The amount of creativity, originality and just dedication of this little 9 year old boy really warms my heart. On the other hand the power of social media and a movie (as part of visual culture) also really impressed me. BUT there is not much more to say about it, you have to see for yourself…



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Visual culture and package design

beer MilsWhy it’s Cool!?

During the experiment we organized, the participants defined problems and solutions. One of the problems was that people are not conscious about healthy food and the origin of the food. While I was just searching on Mr. Google on where to write about, I came across the following. Brands also have a hard time in explaining their product stories in an attractive way to consumers. This fact can be combined with the fact that the consumers need to be better informed about the products they are consuming. The solution can be found in a lot of different sectors. For example the importance of social media and smart phones in our lives nowadays. Nobody can live without it anymore. So what about QR codes on products or a small and funny game that informs people at the same time? This was one of the ideas the participants came up with during the experiment. But… , the solution can be found in the sector of visual culture! This trend comprises the fact that images, symbols and semiotics are becoming increasingly important. One of the manifestations of Visual Culture is the success of infographics. These have the power to transform ‘boring’ information into attractive and engaging tools. So in this example information about common products like milk and beer (ingredients, the production process, the history of the product) are put in an infographic which is an integral aspect of the package. Now, the information becomes a story and a happy combination of form and content. It empowers the consumer in getting more knowledge on the product, which is exactly what is needed.

And last but not least, it stands out on the shelf!

X Kim

How to Launch a Milkshake

Dear Readers,

We are having our Creative Network Session 2.0 tomorrow and we’re currently pretty busy with the preparation to make sure it’s going to be as successful as possible! That’s why I won’t be writing a long, extensive post today… Apologies! But don’t be too sad cause I do want to share something really cool!

Two weeks ago I showed you ‘Dumb Ways to Die” which is in my opinion a fantastic example of creative marketing, but I have another video for you today. It is basically an interactive marketing campaign in the form of a modern treasure hunt. And guess what? It is all about a milkshake! Watch the video to find out what happens to cows in Norway:

Keep an eye on this blog if you want to know which ideas come out of the Creative Network Session!


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Holi Phagwa

Making culture visual!


I bet you all heard about the holi fest. This holi fest is about the celebration of the spring, the good over the evil and a celebration for the new year. This Hinduism celebration is really popular, not only amongst te locals, also more and more tourists attend this celebration and this is even held in parts of America nowadays. During this celebration everyone goes into the streets and they throw colored powder to each other. Why is this related to visual culture I hear you asking? Just take a look below at the images and this will become clear. A lot of photographers have made amazing pictures of this celebration, therefore this cultural celebration has been made visual!



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Jazz music as driver for creativity and innovation?

Today I have attended a conference about Creativity and Creative Industries in Challenging Times at the NHTV University of Applied Sciences Breda and one of the keynote speakers has elaborated on the topic of ‘creativity in postnormal times’.

I will not go much into detail but what has been stuck in my mind was his example of Jazz music being an engine for creativity. It was mentioned that we need to become aware of the creativity that already lies within us and that we have lost the ability of improvisation due to educational systems that, frankly, do not leave much floor for creativity and adaptability. And so the example of Jazz musicians came up and I was inspired by this example and have been thinking about this topic the whole day.

When I hear the word Jazz, I immediately think of a setting in a smoky nightclub and of saxophones and skillful drummers. Jazz musicians are known for their talent to improvise – I am thinking of jam sessions here and the way they create new songs without the limitation of sheet music. I always thought that Jazz is inspiring (and also kind of throws you back in time and lets you indulge in nostalgia and melancholia) and I was always impressed by the improvisation skills of the musicians. Connecting this talent to creativity and innovation, Jazz musicians have always sort of driven themselves to find new ways to play their instruments in order to create unique sounds and to distinguish themselves from other musicians. It is kind of a ‘hands-on’ thing because a Jazz musician (actually musicians from all genres) needs to be able to immediately translate an idea into practice, a new sound. And this has always fascinated me, the ability to improvise and be aware of it.

So I was thinking that if we all had the mindset of a Jazz musician, would there be more creativity and innovation? Is Jazz music the key to creativity and innovation? Should we all become Jazz musicians?

Let me know what you think!




Recommended links on the topic of ‘creativity in postnormal times’:

‘Welcome to postnormal times’ – Sardar

‘Beyond postnormal times: the future of creativity and the creativity of the future’ – Montuori

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Made in…

Here is a non-project related article for a change, even though it is related to creative industries and visual culture/design.

What is the first thing that crosses your mind when thinking of Bolivia? Let me guess, it is probably not contemporary art and design.

Made in Bolivia is a design-documentary prepared by Paola Campuzano de Haverkamp that provides an insight into the contemporary art and design sector of Bolivia, featuring artworks by emerging Bolivian artists.

This final year project does not only illustrate and present the works of artists but also gives food for thought. Paola Campuzano de Haverkamp covers a range of issues revolving around globalization and design in Bolivia and the need to find the visual identity in a country where modern age and origin meet each other.

As you can see and hear, the video is unfortunately only available in German; the book however is written in German and Spanish (yet!).

Want a copy of this book in your language? Support the project via INKUBATO and you might help the author to publish and make this design-documentary available in other languages, and spread the word about Bolivia’s contemporary art and design sector!

For more info about Paola Campuzano de Haverkamp, visit her website (German)



Let’s talk about…

Nope, not what you’re thinking! We need to talk about the significance of visual culture.

Let’s play a mind game – close your eyes and try to imagine a world without visual culture. Now open them again – what do you see? Not much, right? That is exactly what I was thinking.

It reminds me of how we take visual culture for granted; we see it every day, everywhere – it is in fact omnipresent. But are we aware of it? Do we appreciate its existence?

Let’s go back to the mind game: close your eyes again and imagine a world without visual culture – how would the world look like? How would this affect our daily lives? I am pretty sure that we would not be able to function or make decisions properly – as I can speak on my behalf only, I can say that I am a very visual person and that most of my decisions are based on visual impressions. Advertising is part of visual culture, images have an influence on us – would you be able to differentiate your favourite snack (on condition that it is packaged and you cannot see it) from others? Without a picture on the box it would, at least for me, be difficult. This is a rather trivial and random example but let’s go further. What if the Eiffel Tower in Paris would disappear or the Buckingham Palace in London? These monuments belong to visual culture as well – cities would lose their landmarks, their identities. We would not have television, magazines or any other “visible” culture. The world, in fact, would be quite boring without media, art, architecture, graphic design, fashion and the list could go on forever. What I am trying to say is that we should be aware of this and that we should recognise the significance and influence of visual culture on our daily lives.

So open your eyes and immerse yourself to visual culture and appreciate it!


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Banging Your Head Against A Brick Wall

The BBC speaks about Robin Banks, the Daily Mail says Robin Gunningham and according to the Guardian his real name is Robert Banks. Although, this British (street)artist is better known under the name ‘’Banksy’’. His artworks are often-satirical pieces of art on topics such as politics, culture, and ethics. His street art combines graffiti writing with a distinctive stencilling technique. Still don’t have a clue? The wall pieces can be found throughout Europe, the U.S. and Palestine (and all over the internet). Maybe you have been walking past it for a while…

Here’s some of the stuff he did:

  • He climbed into the penguin area in the London Zoo and wrote ‘’We are bored of Fish’’ on the wall.
  • In the Bristol Zoo he wrote a message in the elephant cage saying: ‘’I want out. This place it too cold, keeper smells. Boring, boring, boring.’’
  • He placed some of his artworks in museums in New York City such as the Museum of Modern Art, the Metropolitan Museum of Art, the Brooklyn Museum and the American Museum of Natural History in March 2005.
  • In August 2005 he painted nine pieces on the Palestinian side of the wall between Israel and the Palestinian areas, of which one was a painting where children are digging through the wall.
  • Christina Aguilera bought a piece worth £25,000 in 2006. It was a painting of Queen Victoria as a lesbian.
  • The highest price paid for one of Banksy’s artworks was a painting of the Mona Lisa with drops of paint dripping from her eyes. The total price of £57,600 was paid for this piece.
  • Bono and Damien Hirst organized a charity auction once that was called ‘’Keep it Spotless’’. The €1,100,000 raised was used to fight aids in Afrika.
  • Banksy published some books with pictures of his work in several countries. His first book was published in black and white and was called Banging Your Head Against a Brick Wall. Furtermore, he published Existencilism, Cut it Out and Wall and Piece.

Below you can see some of his work and you can judge for yourself whether you think it is vandalism or art. I think the message he is trying to send is an important one and I would have no problem whatsoever with seeing these pieces on the walls of the city while I am on my way to school in the morning. Actually…. it gives me something to think about.


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How to save the world by changing your diet

Today I would like to focus on food, on Veganism and Vegetarianism to be specific. There are many advantages and reasons for Vegansim and Vegetarianism that have convinced me years ago to change my diet, one of them is sustainability.

As some of you might know, the food consume of the human race is at it’s peak. Different studies have shown, that if we keep on consuming in this scale, by 2050 the amount of two more planets will be needed to feed everyone. As you can see: a big dilemma, unless we discover those two planets within the next 38 years.

Luckily, today Bridge was presented with the solution to this problem: The Dutch Weed Burger. A plant based burger with a very unconventional main ingredient: seaweed. This is what it looks like:

The Dutch Weed Burger

This short video is a trailer about the making of The Dutch Weed Burger and it’s two inventors:

You might wonder now: who are these two crazy Dutch people and how did you find them?

To “celebrate” the Dutch sustainability day, Lisette Kreischer, known for Veggie in Pumps and several cook books and her partner in crime, the film maker Mark Kulsdom, presented the concept of  their new veggie burger. The presentation was inspiring, entertaining and informative and actually convinced the non Vegetarian members of Bridge to try out this mysterious super burger. Conclusion: DELICIOUS!

The Bridge members enjoying The Dutch Weed Burger

If you would like to know more about  The Dutch Weed Burger or Lisette Kreischer you should check out these links:

Mark and Lisette are currently on tour through the Netherlands to promote, explain and illustrate the importance of sustainability in food and the advantages of vegetarianism and plant based diets. If you get the possibility you should try to see them, taste their burger and get inspired. Enjoy! SH

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