Category Archives: What’s going on

Every Ending is a New Beginning

I’m delighted –but also a bit sad- to announce to you that we presented the final results of the project to our commissioner today. Now that the Research Report, the Project Plan, the Course of Action and the article for Colin’s Uncover Magazine are handed in, we’re all very satisfied with the outcome and the process as a whole. I’ll might even miss the project and the lovely team I was working with but as they say; every ending is the start of something new (only if the Mayans were wrong though)! So yes… for the members of Bridge this project has ended today. However, the process of Social Innovation does not stop and the network we set up with be sustained so that the solutions can be realized eventually. We created a Facebook page that will function as a platform for everyone who is –and wants to be-  involved in this project so if you’d like to share your opinions and ideas or if you just like what we did; go to (and press LIKE)! If anyone of you is interested in receiving more information about the documents I mentioned earlier, please feel free to send an email to!

Below you can find some slides of our final presentation:

And last but not least, this blog will NOT die! You don’t have to worry cause we are planning to continue writing, as we all enjoyed sharing our ideas and progress with you here! We might not post every day, but there are definitely some interesting developments going on we can’t keep to ourselves… Curious? Stay tuned!


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Networking Session 2.0 a.k.a. next step towards social innovation

As my colleagues have already mentioned, we have had our second experiment today – or as we call it ‘Creative Network Session 2.0’!

Here’s a brief update on what has been going on today in the Academy for Leisure Breda, NL…

As you know (if not, go read our previous posts ;D) the first session was about defining problems within the food sector which could be solved by means of social innovation – for this we have invited people from the food sector and people from visual culture, to  have the creative input. Since the results of the first session were still rather broad and due to the positive feedback of the participants, we have decided to carry out a second session and to test more creative techniques to make the ideas more concrete.

The techniques we have used were the Six Thinking Hats by De Bono (see my colleague’s post here) and an adaption of the world café method, which is about creating a special environment and dividing the participants into several groups, giving them the chance to discuss and share ideas in three rounds (where each member of the group is moving to a different table after each round).

We have combined this method with the six thinking hats and have ‘themed’ each round with a different hat – the outcomes we, or better the participants, have achieved after this were more concrete and workable. Furthermore, we hope to have persuaded the participants to take the initiative to work on this project and to take it a step closer to social innovation, since we will not be able to do so in this short time frame (yep, we’re almost done with studying and preparing ourselves for our bachelor’s degree!).

Cannot really say anything about the outcomes at this moment, since we need to evaluate them first – therefore, I suggest that you stay tuned for more updates!

Pictures tell more than words, so here are a few impressions of today’s session!

DSC02771 DSC02778DSC02788 - Kopie


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Here we go again!

On Thursday the 22nd of November, the members of Bridge performed an experiment with parties from the food and visual culture sector in order to create social innovation. For our faithful followers; I am sure you heard this before by now. But if not; be sure to check out the following posts: &

Either way, did you also know that we are organising another experiment? Yes we are!

Due to the positive reactions from last time, and results from our evaluation, Bridge has decided to organize a second creative network session on the 11th of December. In this session, we will again invite parties from the food and visual culture sector in order to continue the process towards social innovation. This session will again include several techniques that stimulate the creative thinking of our participants and will only take place in a creative setting this time.

As this session will already take place within 5 days, the members of Bridge are in full preparation-mode to get everything ready and well organized. If you are interested in the results of this session, be sure to check out the blog next week for a full update. Until then, stay tuned!


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Close to the finish line!

With only 18 working days left before the Christmas holidays start, it’s time to slowly wrap up the project! So before we do this, we would just like to give you all a little update on the progress we have made with our project.

Last week Thursday (22nd of November) the members of the Bridge organised two creative network sessions that aimed at creating social innovation. However, as social innovation is a process that evolves over several years, we only created a start for solving, partially solving or contributing to creating awareness for problems within the food sector. We did this by bringing people together from two completely different sectors, in which they cooperated to form innovative ideas or concepts for the problems within the food sector.

Within this experiment the members of Bridge tried to stimulate innovative ideas by using three different methods;

  • The ‘creative market session’ technique.
    This technique is described as follows: “Informal but purposful network event. Creative person “meets” business person or how the obvious contradictive worlds of culture and economy meet one another, get to know each other, inspire each other and start to work together”. The members of Bridge did this by inviting stakeholders from both the visual culture and the food sector.
  • Test the effectiveness of different forms of input.
    The members of Bridge applied a verbal form (power-point presentation with facts, fact cards and written case studies) of input in the session concerning “Food, Health & Lifestyle” and a more visual form (presi-presentation with videos and pictures, picture cards and movies as input for the case studies) of input in the session concerning “Food, Agriculture & Production”.
  • Test the relation between creativity and the environment.
    The members of Bridge made a distinction between two session environments; a more formal and a more creative environment. The formal session (“Food, Health & Lifestyle”) was held in a conference room and the more creative session (“Food, Agriculture & Production”) was held at the “performatory”, which is a room designed in a more creative way. Both sessions were held at the Academy for Leisure, Breda.

At the moment, the previously mentioned methods are being evaluated by use of observation notes (from our perspective) and evaluation forms (the participant’s perspective).

As a result of the experiment, both sessions came up with great initial ideas! But as these ideas are not concrete enough yet, a second session will be organised in week 50. In this second session, Bridge aims to create more concrete concepts out of the ideas that were created in the first session. Therefore Bridge will again invite stakeholders, the same and others, in order to form a more solid network that will be able to carry on these ‘projects’ themselves.

The results of the experiment outcomes and created ideas will be published in an article in the next edition of the Uncover Magazine. But just to give you all a little insight, check out the photos from one of our sessions from last week.


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Social Innovation sessions with network opportunity 2.0

As promised, today we will give you an insight into the content and set up of the two sessions we have planned on Thursday the 22nd of November.

For the past 10 weeks, the members of the Bridge Research Agency worked hard to set up a foundation of research on which an experiment concerning social innovation would be built. This research, concerning best practices, stakeholders, networking, social innovation and of course the issues, trends and current situation of North-Brabant in relation to the sectors of food and visual culture, has been conducted by performing over 17 expert interviews, reviewing scientific and governmental documents and reading numerous books and reports.

Because of this research, we are able to set up an experiment with several stakeholders that aim to create social innovation. This experiment, or better said these ‘creative networking sessions’, will bring people together from two completely different sectors in which they cooperate to form innovative ideas or concepts that aim to solve, partially solve or contribute to creating awareness for problems within the food sector.

These sessions will include stakeholders from both the visual culture and the food sector and are designed to stimulate social innovation. Therefore several methods and techniques will be applied during these sessions to test their effectiveness. The results of the experiment will be published in the next edition of the Uncover Magazine.

On Thursday the 22nd of November we will have two creative networking sessions, which both have their own topic. The first session will concern problems in the food industry in relation to health and lifestyle; such as overconsumption of salt or food waste from consumers. And the second session will concern problems in the food industry in relation to agriculture, production and packaging; such as intensive farming or recycling.
These sessions consist of two active parts in which we display problems within the sector, discuss these, brainstorm about possible solutions and design these by creating a more concrete idea or concept. Furthermore, as well as in between the two sessions and afterwards, there will be an opportunity to network with others over some delicious finger food and beverages.

Are you active within the visual culture sector or the food industry? Are you looking for networking opportunities? But above all, did we raise your interest? If you would like to participate or know someone that would like to come, just sent us an email to

Don’t hesitate to contact us!


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Social Innovation Sessions with Network Opportunity

In the course of this project we have created a sort of scheme on how to bring the two worlds of visual culture and food together and came up with the idea of a creative workshop and network session. The workshops will take place next week and we have still spots available for the sessions on Thursday. If you would like to participate or know someone that would like to come, just sent us an email to

The content of these sessions will be in Dutch. Here you can find the flyer and the program:


Tomorrows blog will focus on the content and set up of the workshops, but if you have any questions before hand don’t hesitate to contact us.

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Fashion as visual culture

We are talking about visual culture for quite some time now within this blog, but did you know that fashion also belongs to visual culture? I did not realize this until yesterday. I knew photography is part of visual culture, but fashion is a different sector within it. So let’s look into this in more detail!

Fashion has become an intrinsic part of today’s visual culture. Magazines, glossies and women’s journals cannot exist without fashion. But on the same time, fashion cannot exist without these just mentioned media. The media has played a crucial role in shaping fashion into the cultural phenomenon as it is now. But let us go back to the roots..

..Since the invention of photography, TV, films and most importantly the internet, we have shifted from a verbal culture to a visual culture. ‘We are living in a culture of images, a society of the spectacle, a world of semblances and simulacra.’ (Mitchell, 1995) The visual culture of this time is both omnipresent, so to be found everywhere, as complex. And it is getting more and more complex because of new technologies. The image does not stand on itself anymore, but it is usually integrated with text and music. This also counts for fashion. A fashion photograph is now accompanied by a text or a capture and a fashion show is not the same, interesting show without music.

When I was talking with somebody who is organizing international fashion shows he also mentioned that it is so nice to see that every designer is bringing his own culture to the event. You can see it in their designs as well as their habits. Because of this, a unique experience is added to the event.

Not only the art form of fashion says something about culture. The commercial aspect is as important as well. Maybe this is even more important, since you experience this in daily life. People in Africa are dressing completely different then us, just because of their cultural habits. So, when looking at all these facts, it is actually quite logical that fashion belongs to visual culture.

Visual culture is everywhere around you!

X Kim

What will you be eating in 2020?

Researchers at the Spanish research organisation Azti-Tecnalia seemed to have found the answer to that question! One of their researchers, Sonia Riescom, revealed to that “Detecting and analysing these trends means understanding the market – current and future, and anticipating future demand”. By doing so, the organisation says that the following eight top trends regarding food will dominate our lives in less than 8 years; 

  • Food telling, food with a message
  • Super sense, multi-sensory experience
  • Slowcal
  • Here & Now
  • Eater-tainment, food experience
  • Made Simple, keep it simple
  • My health, personalised health
  • Ego food, food expression

According to this research, the first 3 mentioned trends will be the leading trends and will affect the lives of European consumers the greatest.

The first trend “Food telling” reflects the consumer’s need for attractive, transparent and accessible information. Basically, by giving food a ‘story’ of its own it will provide food with a greater identity and authenticity.

The second trend “super sense multi-sensory experience” relates to the fact that consumers have a preference for products that will heighten their senses and create an original, intense, pleasurable and full experience.

The third trend “Slowcal” reflects the need of people to eat sustainable food; to be more aware towards the impact of food consumption on a social, personal, environmental and economic scale.

If you are curious about the five remaining trends please visit the following link for more information;

In my opinion, a lot can happen in eight years so if these predictions will become reality; I am not too sure. But what do you think? Are you convinced? Or are you already on the path towards these predictions? Let us know!


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Stand out from the crowd!

Today me and my group mates went on a fieldtrip to Rotterdam. We visited three different creative areas, which were very interesting to see. To be honest, Rotterdam has never been my favorite city, but this day has got me see the city in a different light. It made me see there are a lot of creative open spaces, which create a nice atmosphere throughout the city.

At the end of the day, we went to the street which is called the ‘Witte de with straat’. Within this street a lot of different shops,  can be found. Which is so interesting is the fact that 10 years ago, the street had a really bad reputation. A lot of drugs deals and prostitution was happening in and around the street. This changed during the past few years, since the creative shops, clusters and museums were arising in the street, which attracts a lot of different audiences.

One creative cluster we visited today in the Witte de with straat was called ‘WORM’. ‘WORM’ is an cluster in which a lot of different things are happening; there is a music studio in which artists from all over the world can record their music, they have unique, old equipment there, which makes it very special, they are making their own instruments out of wood, there is an office space which is set up really creatively to increase the capacity of the area, there is a cinema, a space where events can take place, a bar and a shop where people can buy music records, books and dvds. But, what I found most interesting is the fact that they re-use materials to decorate the space. They have used old airplane chairs from a Japanese plain for the cinema and decorated the wall and the ceiling of the area with the window frames of the airplane. Furthermore, the toilets are made of old milk containers. Interesting huh!? That’s what I thought and it looked really unique and creative!  These were just examples and there is many more to check out. I think it is a really nice concept they use in which they stand out from other clusters and by doing this they even think about the environment at the same time. So try something new and stand out from the crowd!

X Kim

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Taking care of your body!

Eating healthy is a trendy topic and has been for the last decade. But what is the right way to do it? Eating healthier if often connected with losing weight, a common misconception. Nevertheless, nutritionists come up with one diet, program or product after another that suggest you to eat less, to not eat carbon hydrates or sugar anymore, eat more proteins or just chew on a carrot and a bit of lettuce. But is this really the key for eating healthier? I don’t think so! Therefore, I did a little research into what is and will give you some insight into some alternative lifestyles concerning ‘eating healthy’ today.

A lifestyle that has been developing for the past few years is mindful-eating. This is a method based on the principle of mindfulness where you learn how to deal with your eating habits differently. It is not about what you eat, it is about how and why you eat. You do this by bringing more attention to your food; from flavours, to colours, to feelings of satisfaction and being full. By doing this, you break through patters and routines such as finishing your plate while you actually already have had enough. One can practice this at home or join one of the many available workshops throughout the country. True believers of this principle claim that you learn how to make better choices, eat less and enjoy food more! For more information, check out the website of the ‘Center for mindful eating’:

Another lifestyle that caught my attention is not yet defined by a name but more by the principle of ‘cooking without packs, bags and cans’. This principle all evolves around going back to basics; cooking without using packs, bags or cans to make a meal, soup or sauce. This ‘returning to the roots’ cooking has evolved from the fact that easy-help packages, bags and cans for cooking often contain too much salt, sugar, colour agents or other nutrients that are not healthy. Back in the day, when people were cooking without these fancy products, problems such as obesity and overconsumption of salt hardly existed. But since cooking has become a difficult and time consuming activity in our modern day society several individuals and organisations are tying to change this attitude for the health of our society. As an example, check out the website of Karin Luiten, the author of the book ‘Koken  met Karin: zonder pakjes en zakjes’, for more information and recipes: (unfortunately only in Dutch).

And for the real cook fanatics, who are interested in learning more about a different way of healthy cooking, get ready for a cressperience. The innovative Dutch company ‘Koppert Cress BV’has changed the way of cooking for many professional and amateur chefs around the world, as they use cresses and micro-vegetables to create amazing flavours.
Cresses and micro-vegetables are sprouts that are rich of vitamins A, C and minerals such as calcium and iron. Due to this company, many have begun to understand the value of these small plants and flowers as they contain the same nutritional values as normal vegetables. Recipes, articles and places for workshops can be found on the following website:

Are you convinced or inspired by any of these lifestyles? Let us know!


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