Typography

These days I have spent a lot of time on my computer typing reports for the final weeks of school. I noticed that I always use the same font and started wondering about different ones and their influence. Today I thought I would share this with you.

Typoraphy is the art and technique to make language visible. The term comprises type faces, point size, line lenght and spacing and several other factors. The most commonly used fonts are probably Times New Roman or the new standard font “Calibri” by word. But there are many more than just these. On visualswirl.com I found a few very nice examples of Typography in Marketing.

Optimum Health – Never Eat More Than You Can Lift

Huawei – Finger Fun

Gulf News – Second Thing in the Morning

Bombay Red Cross – Martin Luther King

 

Jung von Matt – Anatomy of a Great Idea

Rogaine – Thinner

Typography is actually a pretty important tool for marketing. Logos for brands like  for example Coca Cola are completely based on just the typography and can create a unique value of brand recognition.

I personally have never paid attention to typography before, but the examples I found on visualswirl.com and blogs like ilovetypography.com or welovetypograpgy.com are very inspiring and creative.

 
Take a minute and have a look and get inspired. Enjoy!

 

SH

 

 

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Holi Phagwa

Making culture visual!

 Image

I bet you all heard about the holi fest. This holi fest is about the celebration of the spring, the good over the evil and a celebration for the new year. This Hinduism celebration is really popular, not only amongst te locals, also more and more tourists attend this celebration and this is even held in parts of America nowadays. During this celebration everyone goes into the streets and they throw colored powder to each other. Why is this related to visual culture I hear you asking? Just take a look below at the images and this will become clear. A lot of photographers have made amazing pictures of this celebration, therefore this cultural celebration has been made visual!

 

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Every student’s dream: Mould-free bread for 60 days

Don’t we all recognize the problem of buying bread and not being able to finish it before it gets mouldy?  As a student, I have this problem pretty often. The only solution is to keep it in the freezer and defrost a slice per time you need one. But what if your bread can stay mould-free for 60 days?! Isn’t that every student’s and single’s dream? Apart from saving money and not having to frost and defrost your bread everyday, mould-free bread would be the perfect solution  to a big part of customers’ food waste as 32% of loaves purchased in the UK thrown out as waste when they could be eaten, according to figures from the Department for Environment, Food and Rural Affairs McGrath, M. (2012). Does this solution sound unrealistic to you? American company Microzap doesn’t think so.

Zapping the bread in a sophisticated microwave should do the trick. The company claims it could also be applied to turkey, vegetables and fruits. The laboratory is based on the campus of Texas Tech University in Lubbock. The machine that kills the mould spores has raised interest by many bread manufacturers, however the popularity among the average customer might be disappointing  It is expected that treating the loaves with this machine will increase the costs of bread and at the end of the day, it’s all about the money. Especially in regards to the average customer.

Chief executive Don Stull mentioned another worry, which is that customers might be hesitant with buying bread that will last for 60 days. “We’ll have to get some consumer acceptance of that,” he said. “Most people do it by feel and if you still have that quality feel they probably will accept it.”(Stull, D. 2012. cited by McGrath M.). A picture of the magical machine can be found in the slideshow below.

_64477956_img_4839Easter_Breaddiscarded-fresh-bread-006broodschimmel

Sources: fantom-xp, BBC &  dwotd

What do you think? Would you buy bread treated in a laboratory that will last for 60 days?

Source information, citations and picture: http://www.bbc.co.uk/news/science-environment-20540758 

Madelon

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Tip for the weekend!

Amsterdam Art Weekend

This weekend November 30 and December 1 and 2 is the Amsterdam Art Weekend. Explore the contemporary art scene throughout the entire city. 27 leading and best-known art institutes will participate and present some interesting contemporary art pieces. And to get you warmed up a bit I will show you some of the exhibitions that can be seen this weekend.

If you are interested to visit, or just interested, take a look at their website http://www.capitala.nl

Nicole

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Jazz music as driver for creativity and innovation?

Today I have attended a conference about Creativity and Creative Industries in Challenging Times at the NHTV University of Applied Sciences Breda and one of the keynote speakers has elaborated on the topic of ‘creativity in postnormal times’.

I will not go much into detail but what has been stuck in my mind was his example of Jazz music being an engine for creativity. It was mentioned that we need to become aware of the creativity that already lies within us and that we have lost the ability of improvisation due to educational systems that, frankly, do not leave much floor for creativity and adaptability. And so the example of Jazz musicians came up and I was inspired by this example and have been thinking about this topic the whole day.

When I hear the word Jazz, I immediately think of a setting in a smoky nightclub and of saxophones and skillful drummers. Jazz musicians are known for their talent to improvise – I am thinking of jam sessions here and the way they create new songs without the limitation of sheet music. I always thought that Jazz is inspiring (and also kind of throws you back in time and lets you indulge in nostalgia and melancholia) and I was always impressed by the improvisation skills of the musicians. Connecting this talent to creativity and innovation, Jazz musicians have always sort of driven themselves to find new ways to play their instruments in order to create unique sounds and to distinguish themselves from other musicians. It is kind of a ‘hands-on’ thing because a Jazz musician (actually musicians from all genres) needs to be able to immediately translate an idea into practice, a new sound. And this has always fascinated me, the ability to improvise and be aware of it.

So I was thinking that if we all had the mindset of a Jazz musician, would there be more creativity and innovation? Is Jazz music the key to creativity and innovation? Should we all become Jazz musicians?

Let me know what you think!

 

GZM

 

Recommended links on the topic of ‘creativity in postnormal times’:

‘Welcome to postnormal times’ – Sardar

‘Beyond postnormal times: the future of creativity and the creativity of the future’ – Montuori

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Dumb Ways to Die!

Marketing campaigns that are aiming at raising awareness for safety usually make use of the ‘’shock effect’’. For an old campaign a video of a train passing by, followed by someone zipping up a body bag was showed. However, this video is seen as ineffective nowadays and people do not like to be told what to do.

Today, I would like to share a creative marketing campaign that was devised by advertising agency McCann Melbourne. Since we’ve seen this video we have been singing the song over and over again and I must warn you that you probably won’t get it out of your head either.

The key metrics for the new campaign were simple and easy: It must be incredibly likable and different and it must tell a story. McCann Melbourne’s success also derived from the fact that they know their audience. This video is what came out of it (Keep an eye on the skeleton in the back, he’s my favourite!):

YouTube said that this is the biggest shared campaign ever, with reaching over 28,000,000 views in just two weeks time. It is a long term campaign and they are currently working on the development of games and books for schools. The message from Metro Trains Melbourne is very clever and clear in my opinion and the song (by Tangerine Kitty) is brilliant. So be safe around the train guys! And don’t use your private parts as piranha bait….

A.S.

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Close to the finish line!

With only 18 working days left before the Christmas holidays start, it’s time to slowly wrap up the project! So before we do this, we would just like to give you all a little update on the progress we have made with our project.

Last week Thursday (22nd of November) the members of the Bridge organised two creative network sessions that aimed at creating social innovation. However, as social innovation is a process that evolves over several years, we only created a start for solving, partially solving or contributing to creating awareness for problems within the food sector. We did this by bringing people together from two completely different sectors, in which they cooperated to form innovative ideas or concepts for the problems within the food sector.

Within this experiment the members of Bridge tried to stimulate innovative ideas by using three different methods;

  • The ‘creative market session’ technique.
    This technique is described as follows: “Informal but purposful network event. Creative person “meets” business person or how the obvious contradictive worlds of culture and economy meet one another, get to know each other, inspire each other and start to work together”. The members of Bridge did this by inviting stakeholders from both the visual culture and the food sector.
  • Test the effectiveness of different forms of input.
    The members of Bridge applied a verbal form (power-point presentation with facts, fact cards and written case studies) of input in the session concerning “Food, Health & Lifestyle” and a more visual form (presi-presentation with videos and pictures, picture cards and movies as input for the case studies) of input in the session concerning “Food, Agriculture & Production”.
  • Test the relation between creativity and the environment.
    The members of Bridge made a distinction between two session environments; a more formal and a more creative environment. The formal session (“Food, Health & Lifestyle”) was held in a conference room and the more creative session (“Food, Agriculture & Production”) was held at the “performatory”, which is a room designed in a more creative way. Both sessions were held at the Academy for Leisure, Breda.

At the moment, the previously mentioned methods are being evaluated by use of observation notes (from our perspective) and evaluation forms (the participant’s perspective).

As a result of the experiment, both sessions came up with great initial ideas! But as these ideas are not concrete enough yet, a second session will be organised in week 50. In this second session, Bridge aims to create more concrete concepts out of the ideas that were created in the first session. Therefore Bridge will again invite stakeholders, the same and others, in order to form a more solid network that will be able to carry on these ‘projects’ themselves.

The results of the experiment outcomes and created ideas will be published in an article in the next edition of the Uncover Magazine. But just to give you all a little insight, check out the photos from one of our sessions from last week.

Tessa.

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Natures Visual Art

As you all know,  last week we have been very busy with the preparation for the creative network sessions. I apologize for the delay in posting! To make up for that I am gonna present you something really amazing today, the Aurora Borealis.

About a year ago I had the incredible possibility to see one of the most impressive naturally occuring phenomenons, a true display of visual art in nature: the Aurora Borealis also known as the Nothern Lights.

The Aurora Borealis, is a light display caused by the collision of energetic charged particles with atoms in the high altitude atmosphere. It is a simply amazing picture and has been one of the most inspiring moments of my life. You can see the Northern Lights in the northern parts of countries like Finland, Norway, Sweden and Alaska, but also in high altitudes in Canada, Iceland and northern Russia. Enough with the technical stuff, here is a incredible video about the Aurora Borealis in Finland. Sit back, relax and enjoy!

 

And a little picture with proof:

 

I can’t explain the feeling when I stepped out of the house and saw the colors dancing right above us. It was worth every second of standing out in -15°C. I highly encourage everyone to go on an adventure like this.

Have you ever seen something truly amazing like this? Visual Art created by nature? I would love to hear some of your experiences…

SH

 

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Eating insects: The most sustainable and healthy option?!

Eating ecologically, eating sustainably, eating healthy… Sometimes you just don’t know what you’re  allowed to eat these days. I would like to discuss a combination of all three,  which The Guardian considers to be the food of the future: Insects.

During our fieldtrip to exhibition “De Etende Mens” in Eindhoven, The Netherlands we already got familiar with this matter as a part of the exhibition was devoted to future foods and insects. We were all a bit sceptical about the idea as we couldn’t imagine ourselves eating grasshoppers and maggots, but maybe we just need to get used it? I couldn’t help but thinking of Disney’s Lion King, when ‘Simba’ adapts to his new friends and forces himself to eat insects and after that actually quite likes them… Maybe we all need a Lion King-moment to get used to something new?

As you may know, eating insects isn’t that strange in countries such as Thailand where fried spiders and centipedes are available on local markets and restaurants. A very sustainable and healthy  choice, since insects can be multiplied easily, only a minimum of space and resources are needed and has a very low carbon emission. Furthermore most insects contain 40 to 70% protein, which is much more than e.g. sweet corn with only 10%. So why are we not eating it then? One of the reasons might be that insects are not that common in e.g. Europe, since at least 24% of all eatable insects live in Asia, 38% in Africa and only 2% in Europe (Duurzaaminsecteneten, 2012).

I must admit that I don’t think that I will be eating insects in the near future and I’m not expecting you to do so (unless you’re from one of those countries where it’s part of daily life of course!), however maybe we should try to get used to the idea and not creep out when hearing about it or seeing it? Therefore, I included a few pictures of the exhibition ‘De Etende Mens’ and other pictures of eatable insects for you so you can see and decide for yourself what you think! I also included a few pictures of the insect scene from the Lion King, to remind you of that scene in case it didn’t ring a bell just yet!

 

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Sources pictures: Walt Disney & The Guardian (2012)

Click here for a list list of eatable insects.

Enjoy!

Madelon

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Play with your food!

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We have already written a lot about food and visual arts. Even about the two combined already. But what about visual arts that is made of food? There are a lot of exhibitions and arts works in which artists use food as one or more materials. I came across some while searching on the internet and I find if quite interesting to see. Especially since there is a story behind it. Yes true, this is at almost every art work, but still it seems somewhat more interesting when food is involved to me.

These artists has taken their creativity to a yummy level!

There are even paintings that where all the materials used are made of food products. So has Carl Warner, a photographer based in London, made a so called foodscapes: landscapes made of food. In the picture below, a pea pod boat sails away from a land made of bread and potatoes, over a sea of salmon. Funny huh?!

Some artists are only using them since they do not see the point of wasting it. Which brings them back to our project. Others are doing it because they want to stand out from the crowd. The artists Zoe Leonard made ‘untitled’ are pieces, in which she ate the food products but only left the skin and used this skin to make an art work of it. Everybody is throwing them away, since it is not normal to eat, but she is showing them in another light.

“I was tired of wasting things, throwing things out all the time,” she says, as quoted in the sign listed next to her piece.

So do not listen to your mother and play with your food!

X Kim

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