Tag Archives: creative marketing

How to Launch a Milkshake

Dear Readers,

We are having our Creative Network Session 2.0 tomorrow and we’re currently pretty busy with the preparation to make sure it’s going to be as successful as possible! That’s why I won’t be writing a long, extensive post today… Apologies! But don’t be too sad cause I do want to share something really cool!

Two weeks ago I showed you ‘Dumb Ways to Die” which is in my opinion a fantastic example of creative marketing, but I have another video for you today. It is basically an interactive marketing campaign in the form of a modern treasure hunt. And guess what? It is all about a milkshake! Watch the video to find out what happens to cows in Norway:

Keep an eye on this blog if you want to know which ideas come out of the Creative Network Session!

A.S.

Tagged , , , , , , , , ,

Dumb Ways to Die!

Marketing campaigns that are aiming at raising awareness for safety usually make use of the ‘’shock effect’’. For an old campaign a video of a train passing by, followed by someone zipping up a body bag was showed. However, this video is seen as ineffective nowadays and people do not like to be told what to do.

Today, I would like to share a creative marketing campaign that was devised by advertising agency McCann Melbourne. Since we’ve seen this video we have been singing the song over and over again and I must warn you that you probably won’t get it out of your head either.

The key metrics for the new campaign were simple and easy: It must be incredibly likable and different and it must tell a story. McCann Melbourne’s success also derived from the fact that they know their audience. This video is what came out of it (Keep an eye on the skeleton in the back, he’s my favourite!):

YouTube said that this is the biggest shared campaign ever, with reaching over 28,000,000 views in just two weeks time. It is a long term campaign and they are currently working on the development of games and books for schools. The message from Metro Trains Melbourne is very clever and clear in my opinion and the song (by Tangerine Kitty) is brilliant. So be safe around the train guys! And don’t use your private parts as piranha bait….

A.S.

Tagged , , , ,
stayhealthyandkeepsmoking

The greatest WordPress.com site in all the land!

StaySurprised

Like, hate, share, criticize or enjoy. It is there to be discussed.

,

A writer who designs & a designer who writes

Broadside

Smart and surprising

Rasmus Keger

Through the eyes of Rasmus Keger

The Daily Bubble Tea

Now in Nantou County, Taiwan

De quelle planète es-tu?

Ramblings of an American frequenting Paris.

The Hungry Artist

A blog about healthy cooking and eating with kids.

Cengiz Erdal, Ph.D.

Assoc. Prof. Dr. on Public Relations & Advertising

Moment of Clarity

Stay Hungry. Stay Foolish. Stay Awake.

words are pictures too

thoughts on visual perception, communication, and the growth of a global visual culture.

Rapid Innovation in digital time

Accelerating Innovation in harmony

Social Innovation Notes

Exploring the topic of social innovation

The Creativity Guru

Your Source for the Science of Creativity, Innovation, and Learning

Creating A Visual Culture

A Painter Works At A Church

Discard Studies

Social studies of waste, pollution & externalities

Love Food Hate Waste - Blog

The blog for food lovers who hate waste.

%d bloggers like this: