Tag Archives: social innovation

Every Ending is a New Beginning

I’m delighted –but also a bit sad- to announce to you that we presented the final results of the project to our commissioner today. Now that the Research Report, the Project Plan, the Course of Action and the article for Colin’s Uncover Magazine are handed in, we’re all very satisfied with the outcome and the process as a whole. I’ll might even miss the project and the lovely team I was working with but as they say; every ending is the start of something new (only if the Mayans were wrong though)! So yes… for the members of Bridge this project has ended today. However, the process of Social Innovation does not stop and the network we set up with be sustained so that the solutions can be realized eventually. We created a Facebook page that will function as a platform for everyone who is –and wants to be-  involved in this project so if you’d like to share your opinions and ideas or if you just like what we did; go to http://www.facebook.com/bridgeresearchagency (and press LIKE)! If anyone of you is interested in receiving more information about the documents I mentioned earlier, please feel free to send an email to  Bridge.researchagency@gmail.com!

Below you can find some slides of our final presentation:

And last but not least, this blog will NOT die! You don’t have to worry cause we are planning to continue writing, as we all enjoyed sharing our ideas and progress with you here! We might not post every day, but there are definitely some interesting developments going on we can’t keep to ourselves… Curious? Stay tuned!

A.S.

Tagged , , , , , , ,

Networking Session 2.0 a.k.a. next step towards social innovation

As my colleagues have already mentioned, we have had our second experiment today – or as we call it ‘Creative Network Session 2.0’!

Here’s a brief update on what has been going on today in the Academy for Leisure Breda, NL…

As you know (if not, go read our previous posts ;D) the first session was about defining problems within the food sector which could be solved by means of social innovation – for this we have invited people from the food sector and people from visual culture, to  have the creative input. Since the results of the first session were still rather broad and due to the positive feedback of the participants, we have decided to carry out a second session and to test more creative techniques to make the ideas more concrete.

The techniques we have used were the Six Thinking Hats by De Bono (see my colleague’s post here) and an adaption of the world café method, which is about creating a special environment and dividing the participants into several groups, giving them the chance to discuss and share ideas in three rounds (where each member of the group is moving to a different table after each round).

We have combined this method with the six thinking hats and have ‘themed’ each round with a different hat – the outcomes we, or better the participants, have achieved after this were more concrete and workable. Furthermore, we hope to have persuaded the participants to take the initiative to work on this project and to take it a step closer to social innovation, since we will not be able to do so in this short time frame (yep, we’re almost done with studying and preparing ourselves for our bachelor’s degree!).

Cannot really say anything about the outcomes at this moment, since we need to evaluate them first – therefore, I suggest that you stay tuned for more updates!

Pictures tell more than words, so here are a few impressions of today’s session!

DSC02771 DSC02778DSC02788 - Kopie

GZM

Tagged , , , , , , , ,

Close to the finish line!

With only 18 working days left before the Christmas holidays start, it’s time to slowly wrap up the project! So before we do this, we would just like to give you all a little update on the progress we have made with our project.

Last week Thursday (22nd of November) the members of the Bridge organised two creative network sessions that aimed at creating social innovation. However, as social innovation is a process that evolves over several years, we only created a start for solving, partially solving or contributing to creating awareness for problems within the food sector. We did this by bringing people together from two completely different sectors, in which they cooperated to form innovative ideas or concepts for the problems within the food sector.

Within this experiment the members of Bridge tried to stimulate innovative ideas by using three different methods;

  • The ‘creative market session’ technique.
    This technique is described as follows: “Informal but purposful network event. Creative person “meets” business person or how the obvious contradictive worlds of culture and economy meet one another, get to know each other, inspire each other and start to work together”. The members of Bridge did this by inviting stakeholders from both the visual culture and the food sector.
  • Test the effectiveness of different forms of input.
    The members of Bridge applied a verbal form (power-point presentation with facts, fact cards and written case studies) of input in the session concerning “Food, Health & Lifestyle” and a more visual form (presi-presentation with videos and pictures, picture cards and movies as input for the case studies) of input in the session concerning “Food, Agriculture & Production”.
  • Test the relation between creativity and the environment.
    The members of Bridge made a distinction between two session environments; a more formal and a more creative environment. The formal session (“Food, Health & Lifestyle”) was held in a conference room and the more creative session (“Food, Agriculture & Production”) was held at the “performatory”, which is a room designed in a more creative way. Both sessions were held at the Academy for Leisure, Breda.

At the moment, the previously mentioned methods are being evaluated by use of observation notes (from our perspective) and evaluation forms (the participant’s perspective).

As a result of the experiment, both sessions came up with great initial ideas! But as these ideas are not concrete enough yet, a second session will be organised in week 50. In this second session, Bridge aims to create more concrete concepts out of the ideas that were created in the first session. Therefore Bridge will again invite stakeholders, the same and others, in order to form a more solid network that will be able to carry on these ‘projects’ themselves.

The results of the experiment outcomes and created ideas will be published in an article in the next edition of the Uncover Magazine. But just to give you all a little insight, check out the photos from one of our sessions from last week.

Tessa.

Tagged , ,

”Healthier Men, One Moustache at a Time”

As you all know by now (I hope), our project is about finding creative solutions to societal challenges and problems. Today, I would like to write about a project that does the same thing and has become very well-known over the previous years. It challenges people to do something collectively in order to raise awareness (and money) for a certain problem. Do you  already have idea what it is when I say it is related to November?

Exactly, Movember. The concept is rather simple: The challenge starts on the first of November with thousands of clean shaven men, who will let their moustaches grow for the next 30 days. The aim is to seek sponsorships for these efforts in order to raise money for prostate cancer research. Why is this project successful? Because In 2011, Movember raised $126 million in 14 countries! Pretty succesful in my opinion!

Below you can find a video with Adam Garone (co-founder of Movember):

Movember

“Movember—the growing tradition for men to sport a mustache during the month of November to raise awareness of prostate cancer—will soon be on the tip of everyone’s tongue—or lip rather. ” Los Angeles Magazine

A.S.

Tagged , , , , , , ,

Farming 3.0

Have you ever wondered what a rooftop farm looks like? In our last post we had already discussed the trend of rooftop farming and the developments in that area. Today I would like to present you a little project that I thought was very interesting and inspiring to me, the Eagle Street Rooftop farm in New York City.

The farm is located on a factory roof next to the East River in Brooklyn with a nice view over the skyline of Manhatten and comprises 6.000 square feet, which is about 1.8 square kilomters. As part of it’s program during growing season organic produce can be bought at an on site farmers market and members of the organization deliver their produce by bike to participating restaurants. The  Eagle Street Rooftop Farm offers a volunteer program and apprenticeships and internships for students and everyone who is interested, futhermore they try to educate people about food with their farm classes.

Listen to Annie Novak, co-founder of the project talk about the Rooftop Farm and the importance of urban farming:

If you would like to get more insight, check out the website here.

This example got me thinking whether I know of any rooftop farms, but I couldn’t come up with any. Do you have cool examples of urban farming?

SH

Tagged , , , , ,

The Food Recovery Network

The past weeks I have been busy looking into inspiring projects and best practices for our project. During my search online I came across a project initiated by students that I found very inspiring. The dedication of the students and volunteers involved is heartwarming and therefore I decided to present it in todays post.

Basically the Food Recovery Network (FRN) is a project initiated by students of the University of Maryland in the United States. It is their mission to prevent food waste by collecting leftover food from college cafeterias and events and providing it to churches, homeless shelters and people in need. The initiative is completely run and initiated by volunteer students investing a vast amount of time in changing the world a little bit by creating social innovation. In my oppinion by supporting homeless people and other food banks and offering this service for free the students at the FRN have tackled one major problem in the food sector. By doing our research in the field it became obvious quite fast that food waste is a major issue. Several different projects have been launched all over the world, but I find this particular initiative very inspiring because it is lead by students that believe in something, have social courage and want to help changing things, a trait that is unfortunately rarely found in todays world.

Initiated by students at the University of Maryland in very short time the project has spread out all over the United States and been picked up by students at different colleges following one major aim, preventing food waste and feeding everyone in need. The fact that this project spread fast and the focus on sustainability shows that there is a critical need and primarly also interest by other people which helped the Food Recovery Network to gain attention during the past year. On their website the students invite off campus businesses to participate by explaining them the benefits of donating food leftovers and offering help for pickup and delivery of the food.

Here are two videos about the Food Recovery Network which are definitely worth checking out and you should also visit their website http://www.foodrecoverynetwork.org/

7 min coverage

Promotional Video


I hope you’ll be as inspired as I was. Enjoy! SH

Tagged , , , , ,

One Third

While conducting research for best practices that combine visual culture with our societal challenge which is food waste, I have come across this project by the Austrian photographer Klaus Pichler.

One Third is a project on food waste and is a series of rotten food still lifes. Pichler not only focuses on the individual wastage but also draws attention to globalized food production and waste. His work is inspired by a study about food waste published by the Food and Agriculture Organisation of the United Nations, which announced that one third of the world’s food supply end up as waste.

The series of photos show arrangements of decaying food as “classical still life” with a black background, enabling to rivet on the details of each rotten produce – be it pineapple, meat, watermelon or any other kind of perishable food. These still lifes are also accompanied by a profile, clarifying the place of production, cultivation method, transport distance and means of transportation as well as the carbon footprint.

This impressive project is a great example of combining visual culture and the social issue of food waste; it provokes a mixture of disgust, fascination and alarm – it definitely gained my attention and made me more aware of this societal challenge! It is simply amazing!

What do you think of this project?

 

This slideshow requires JavaScript.

All pictures are taken from http://www.kpic.at

For more information about this project, please visit the following link:

http://www.kpic.at/index.php?option=com_content&view=category&layout=blog&id=45&Itemid=88

 

GZM

Tagged , , , , , ,

Social innovation is…… eh, yeah.. what is it exactly?

That’s a good question! As you can see from our logo, the Bridge Research Agency strives to connect creative industries with social innovation. But somehow, we failed to go a bit more into detail on what social innovation is all about! Therefore, some enlightment into the topic will be presented below.

According Geoff Mulgan, an expert on social innovation, social innovation includes “innovative activities and services that are motivated by the goal of meeting a social need and that are predominantly developed and diffused through organisations whose primary purposes are social”. In other terms, you can think of social innovation as a process to help the needs of society by utilizing creativity, thinking out-of-the-box and working together.

Even though this might sound complicated, the concept itself is relatively simple and has been brought forth by society for society to fix, help and contribute to societal issues or society in general. Therefore, examples of social innovation can be found throughout our modern-day society, just think of high schools, kindergardens, healthcare and the fair-trade concept!

But there is more! Not only does society benefit from social innovation, it has also proven to stimulate economic growth, as 50-80% of economic growth comes from innovation and knowledge. Due to this success, various fields such as social entrepreneurship, community development, design and public policy are becoming more interested and involved in social innovation.

Now that you’ve read this, it might just sound too good to be true. Even though creating sustainable, creative and innovative solutions is difficult, it can, and more importantly, has been done before! As our project relates to this subject, you will be sure to find more on this topic and how to generate social innovation in our next posts.

So stay tuned!

Tessa.

Tagged , ,

Visual culture – putting thoughts into pictures

While I was thinking about a topic that would make this blog interesting for today, I followed my daily routine to check on blogs that I try to follow on a regular basis and came across fuckyouverymuch.

The blog is run by “Two friends trying to manage their relationship through this visual diary.” I have been following this blog for several years. The way that the two authors put their thoughts into one simple picture with a short caption amazes me. I like the visuals they choose and the context of the blog: it’s simple, entertaining and inspiring. You can find critical and political topics and everything else that could go on in a human head. If you have a minute and would like to gain some insight, you should check it out here. http://fuckyouverymuch.dk/

In the context of visual culture I would like to share another artist that I have been following through recent history. Walker Pachler was born in the US and raised in the Netherlands. Among his works you can find the diversity of visual culture with pictures, drawings and videos. His portfolio delivers an overview of his great talent. But see for yourself (click the picture for a link to his website)

I believe that choosing visual culture as a subsector for this project opened up many opportunities for us and I am looking forward to get deeper into the subject of creative industries, to discover local art and artists especially in North Brabant and then share our and my thoughts, ideas or discoveries with you.

SH

Tagged , , , , , , , , , , , ,

Saving energy and money: an award-winning idea

The last few weeks of the project have been all about research into the field of food, water and energy waste and getting inspired by creative ideas to tackle this societal challenge. One organisation stood out in terms of inspiring others to become greener by thinking outside of the box.

It can be difficult to estimate and programme the exact heat and energy needed for the optimal  production environment. Greenhouses often deal with air temperature that is too hot for their crops or flowers and need to open windows and doors to get rid of the heat.

An orchid greenhouse in Andel, North-Brabant, came up with a much greener solution which also reduces the energy invoices of their neighbours. Butterfly Orchids will help heat up the new next-door pool with their excess heat. This creative and innovative solution to energy waste has won them the title of ‘Green Company of the Month’.

The award of ‘Green Company of the Month’ has been handed out to Butterfly Orchids last week on 7 September 2012. The title will be delegated to another company next month, who will be or has been an inspiration to companies to become greener just as Butterfly Orchids.

Becoming green and saving money is very much possible with inspiration and novel thinking. Every little helps and we hope to have inspired you!

Madelon

Source: Information and picture based and retrieved from the article ‘Butterfly Orchids ‘groen bedrijf van de maand’ by ‘OnsBrabant’ on 13/09/2012 from http://brabant.nl/actueel/nieuws/2012/september/butterfly-orchids-in-andel-groen-bedrijf-van-de-maand.aspx

Tagged , , , , , ,
stayhealthyandkeepsmoking

The greatest WordPress.com site in all the land!

StaySurprised

Like, hate, share, criticize or enjoy. It is there to be discussed.

,

A writer who designs & a designer who writes

Broadside

Smart and surprising

Rasmus Keger

Through the eyes of Rasmus Keger

The Daily Bubble Tea

Now in Nantou County, Taiwan

De quelle planète es-tu?

Ramblings of an American frequenting Paris.

The Hungry Artist

A blog about healthy cooking and eating with kids.

Cengiz Erdal, Ph.D.

Assoc. Prof. Dr. on Public Relations & Advertising

Moment of Clarity

Stay Hungry. Stay Foolish. Stay Awake.

words are pictures too

thoughts on visual perception, communication, and the growth of a global visual culture.

Rapid Innovation in digital time

Accelerating Innovation in harmony

Social Innovation Notes

Exploring the topic of social innovation

The Creativity Guru

Your Source for the Science of Creativity, Innovation, and Learning

Creating A Visual Culture

A Painter Works At A Church

Discard Studies

Social studies of waste, pollution & externalities

Love Food Hate Waste - Blog

The blog for food lovers who hate waste.

%d bloggers like this: