Tag Archives: societal challenges

Networking Session 2.0 a.k.a. next step towards social innovation

As my colleagues have already mentioned, we have had our second experiment today – or as we call it ‘Creative Network Session 2.0’!

Here’s a brief update on what has been going on today in the Academy for Leisure Breda, NL…

As you know (if not, go read our previous posts ;D) the first session was about defining problems within the food sector which could be solved by means of social innovation – for this we have invited people from the food sector and people from visual culture, to  have the creative input. Since the results of the first session were still rather broad and due to the positive feedback of the participants, we have decided to carry out a second session and to test more creative techniques to make the ideas more concrete.

The techniques we have used were the Six Thinking Hats by De Bono (see my colleague’s post here) and an adaption of the world café method, which is about creating a special environment and dividing the participants into several groups, giving them the chance to discuss and share ideas in three rounds (where each member of the group is moving to a different table after each round).

We have combined this method with the six thinking hats and have ‘themed’ each round with a different hat – the outcomes we, or better the participants, have achieved after this were more concrete and workable. Furthermore, we hope to have persuaded the participants to take the initiative to work on this project and to take it a step closer to social innovation, since we will not be able to do so in this short time frame (yep, we’re almost done with studying and preparing ourselves for our bachelor’s degree!).

Cannot really say anything about the outcomes at this moment, since we need to evaluate them first – therefore, I suggest that you stay tuned for more updates!

Pictures tell more than words, so here are a few impressions of today’s session!

DSC02771 DSC02778DSC02788 - Kopie

GZM

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Calling for help by visual culture: Room wanted!!

Those who have read and heard a bit about our project knows that we will try to solve a societal challenge by means of visual culture… A bit vague? Well, I’ll give an example by means of a videoclip. I came across a very funny, clever and creative example of how to solve a societal challenge, in this case the lack of housing in Amsterdam, by visual culture. This guy, Kasper, is trying to find a room in Amsterdam, but did not succeed so far. I believe the video is spreading all over social media at the moment and the fact that I am writing about it as well tells me that using visual culture to get your message across can work pretty well!

Another video that drew my attention is the video ‘Share your green piece’ by Greenpeace, that won the Dutch Greenbusters Award. When having a good look at the video it looks like it may have been filmed on a very low budget, however the video is nice to watch and the message is not less powerful.  Please have a look at the video below and see how you can ‘Share your green piece’.

We’re always interested to hear about any creative and innovative ideas to solve our problems within the food sector. Any thoughts? Don’t hesitate and contact us now!

Madelon

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Saving energy and money: an award-winning idea

The last few weeks of the project have been all about research into the field of food, water and energy waste and getting inspired by creative ideas to tackle this societal challenge. One organisation stood out in terms of inspiring others to become greener by thinking outside of the box.

It can be difficult to estimate and programme the exact heat and energy needed for the optimal  production environment. Greenhouses often deal with air temperature that is too hot for their crops or flowers and need to open windows and doors to get rid of the heat.

An orchid greenhouse in Andel, North-Brabant, came up with a much greener solution which also reduces the energy invoices of their neighbours. Butterfly Orchids will help heat up the new next-door pool with their excess heat. This creative and innovative solution to energy waste has won them the title of ‘Green Company of the Month’.

The award of ‘Green Company of the Month’ has been handed out to Butterfly Orchids last week on 7 September 2012. The title will be delegated to another company next month, who will be or has been an inspiration to companies to become greener just as Butterfly Orchids.

Becoming green and saving money is very much possible with inspiration and novel thinking. Every little helps and we hope to have inspired you!

Madelon

Source: Information and picture based and retrieved from the article ‘Butterfly Orchids ‘groen bedrijf van de maand’ by ‘OnsBrabant’ on 13/09/2012 from http://brabant.nl/actueel/nieuws/2012/september/butterfly-orchids-in-andel-groen-bedrijf-van-de-maand.aspx

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All these fancy words…in a nutshell!

Social innovation, creative industries, societal challenges, subsectors – these are all fancy words, but what do they mean?

Well, first of all, these are going to be the key words during the next few months and you will probably come across them on a regular basis on this blog. So why not explain them briefly?!

Social innovation is a process to formulate solutions for societal challenges – such as food, water & energy supplies, climate changes, ageing society, health; you name it – by means of new strategies, concepts and ideas. The key in social innovation is however Co-creation, working together and utilizing creativity. Out-of-the-box thinking is the main input for new types of solutions. This is where the Creative Industries enter the stage.

Creative Industries is an umbrella term for anything that has, in one way or another, to do with creativity and entrepreneurship, out-of-the-box thinking, networking, talent and skills – you see, it is a broad field we are operating in! This is why the Creative Industries can be divided into different subsectors, such as music, design, fashion and visual culture; these subsectors are to be combined with societal challenges in order to develop sustainable and new solutions for social problems.

During the next couple of weeks, we are going to focus on one societal challenge and one subsector and will bring representatives of these parties together to brainstorm, to think out-of-the-box and to create solutions.

Not so easy to put all these fancy words in a nutshell! But here’s some literature we recommend on this topic:

Social innovation: what it is, why it matters and how it can be accelerated by Geoff Mulgan with Simon Tucker, Rushanara Ali and Ben Sanders for the Oxford SaÏd Business School. Have a look at this working paper here http://eureka.bodleian.ox.ac.uk/761/1/Social_Innovation.pdf

GZM

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