Researchers at the Spanish research organisation Azti-Tecnalia seemed to have found the answer to that question! One of their researchers, Sonia Riescom, revealed to FoodManufacture.co.uk that “Detecting and analysing these trends means understanding the market – current and future, and anticipating future demand”. By doing so, the organisation says that the following eight top trends regarding food will dominate our lives in less than 8 years;
- Food telling, food with a message
- Super sense, multi-sensory experience
- Slowcal
- Here & Now
- Eater-tainment, food experience
- Made Simple, keep it simple
- My health, personalised health
- Ego food, food expression
According to this research, the first 3 mentioned trends will be the leading trends and will affect the lives of European consumers the greatest.
The first trend “Food telling” reflects the consumer’s need for attractive, transparent and accessible information. Basically, by giving food a ‘story’ of its own it will provide food with a greater identity and authenticity.
The second trend “super sense multi-sensory experience” relates to the fact that consumers have a preference for products that will heighten their senses and create an original, intense, pleasurable and full experience.
The third trend “Slowcal” reflects the need of people to eat sustainable food; to be more aware towards the impact of food consumption on a social, personal, environmental and economic scale.
If you are curious about the five remaining trends please visit the following link for more information; http://www.foodmanufacture.co.uk/NPD/Eight-top-food-trends-to-drive-consumers-by-2020?utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright
In my opinion, a lot can happen in eight years so if these predictions will become reality; I am not too sure. But what do you think? Are you convinced? Or are you already on the path towards these predictions? Let us know!
Tessa.
bridgeresearchagency.wordpress.com 